Electronic Arts have announced that the new Sims title has “sold thru more than 1.4 million PC/Mac units within the first week”, and that makes it their most successful PC launch ever. Given that last month’s top selling PC game in the US was The Sims 2 Double Deluxe, it’s a fair bet that The Sims 3 will continue selling in the months and years ahead. And there should be no surprise about that, The Sims 3 is an incredibly well designed and silly soap opera of a game. Seized by my normal Sims-response malevolence, I set up a family of nightmarish redneck freaks, complete with horrifying clown-faced patriach (above), and I was intending to do a couple of posts about their trials, tribulations and inevitable psychiatric collapse over the coming weeks. But the problem is that I can’t get near The Sims 3 when it’s running, probably because I still haven’t built my girlfriend that gaming PC I’ve been promising for the past two years… Hmm.