Play It Again, Sam: Splinter Cell For Furries

A joyful lack of coherency.

Ubisoft have clearly gone bonkers, but in a splendid way. In the spirit of PAX, they’ve created a very silly teaser to promote Splinter Cell: Conviction, containing possibly the worst piece of photoshoppery in the history of the world. It’s a fun time, see below.

This is possibly the last time a large scale Keyboard Cat joke is going to be acceptable, so they just got in, barrel-rolling under the descending door there. But most importantly, what in the heck is this supposed to be? Did they run out of time?

Quick and nasty.

From this site


  1. Dan says:


  2. ChaosSmurf says:


  3. pirate0r says:

    I don’t know why but, I think i just died a little inside.

  4. skizelo says:

    And suddenly my interest-levels have spiked. Every stealth game needs a piano playing decoy, but only a few deserve that decoy to be a cat.

  5. Dracko says:


  6. Kanakotka says:

    It was just so unexpectedly silly, i laughed hard, and then i watched it again, and then i chuckled.

  7. Tei says:

    The only keyboard is QWERTY, not X[]O/\ , not DVORAK! or anything alien like that.


  8. Man Raised By Puffins says:

    Ubisoft have clearly gone bonkers, but in a splendid way.

    Well, they do have past form in this regard.

  9. Leman says:

    link to

    For those unaware of this shitty meme.

  10. Premium User Badge

    yhancik says:

    “Pulling out a Stalin-vs–Martians”

  11. Serondal says:

    @yhancik = Pulling out never works, ask my kids, wakka wakka

  12. IvanHoeHo says:

    Man, that video was almost as bad as the meme itself.

    Always wondered how Rocketboom got so big… First found ’em out from ze frank, who just so happens to be a thousand times better than anything they can come up with. Except for the parts where it gets very weird.

    On topic: I hope you can play this with an actual keyboard and not some gamepad that only 1 in 500 PC users own.

  13. LionsPhil says:

    Oh god. And the escape of Duckrolling into the wider world was bad enough.

    The concrete shell around the chan-obyl must be wearing thin.

  14. Bhazor says:

    Still not convinced about this game.
    But it appears the box art shows Sam punching a dead man in the face. Extreme!

  15. Markoff Chaney says:

    That was brilliant! I’m still laughing.

    Reminds me of one of my favorite jokes:

    How many surrealists does it take to change a light bulb?


  16. Novotny says:

    New marketing guy(s), I knight thee. Played.

    Now for god’s sake go work for someone worth your talents

  17. Smurfy says:


    You fucking rock, man.

  18. Fenchurch says:

    Wait, so it has a cat meme in, and so it’s furry, now? =-P


  19. T-B0N3 says:

    haha, that i did not expect

  20. Chandrose says:

    I do hope this game is good. I’ve liked them all so damn much, although DA slightly less than the others. It’s been way too long since the last one for a disappointment.

  21. AKA says:

    Screw you guys, I thought that was funny.

  22. Hoernchen says:

    …what ?

  23. LionsPhil says:

    @Fenchurch: Learning from Hitman: Contracts’ clown disguise, in this game Sam Fisher can don a variety of fursuits to seamlessly blend into crowds with a minimum of fuss. Featuring real-time dynamic tail inverse-kinematic physics, the newly renamed Splinter Cell: Yiff In Hell is a groundbreaking new triple-A next generation product continuing the reputation for excellence of the Tom Clancy’s Splinter Cell franchise. Participate in a multi-way international convert war between the Furluminati, Anonymous, and the Church of [REDACTED]ology, and watch the adaptive narrative system customise the inevitable damnation plot outcomes to generate a unique game experience. Face up against dangerously smart new opponents powered by Thetans™ technology, written by Ubisoft’s top hackers on steroids, who do not forgive, do not forget, and do not like dog curtains. Coming Fall 2010 for PC, X-Box, and P-p-p-powerbook.

  24. Psychopomp says:

    So Bad, It’s Good

  25. Wooly says:

    AKA says:

    “Screw you guys, I thought that was funny.”

    Me too… =/

  26. army of none says:

    Damn that’s awesome.

  27. ExplosiveCoot says:

    This has to be one of the best video game ads I’ve ever seen, right next to the Ozzy Osbourne “Prince of Darkness” WoW ads.

    Someone needs to send a copy of this to the Dragon Age marketing department in order to show them how to properly create a promo that has little to do with the game being advertised.

  28. Wazzle says:

    I laughed out loud when I saw this. What were they thinking!?

  29. Jayt says:

    Tbh really over keyboard cat

  30. Paul says:

    This one is my favourite:
    link to

    But that SC one was also funny : ).

  31. PC Monster says:

    Oh god, the marketers are now wise to Internet Culture! See how with one crappy video they get you all on their side? We have no-where left to hide, nothing to call our own any more!

    The end times are upon us!!!

  32. Xercies says:

    You know what I don’t particularly know much internet culture so this is a What? Meh moment for me.

    Anyway the game is clearly not splinter cell since there going for a more action route then stealth. Which is dissapointing.

  33. Cedge says:

    Ugh. I hate when memes go mainstream (then again, it’s not exactly like Keyboard Cat was an obscure 4chan or SA meme).

    This made my head hurt, in a bad way.

  34. The Hammer says:

    Ahahaha, what.

  35. Dreamhacker says:

    I could have sworn that was just regular Earl Grey tea I had this morning…

  36. Dracko says:

    so random lmao

  37. whalleywhat says:


  38. caramelcarrot says:

    i think im getting old

  39. A-Scale says:

    Now THIS is advertising I can get behind!

  40. Dorian Cornelius Jasper says:

    I was unaware of this meme before this video.

  41. Adventurous Putty says:

    I came.

  42. Kirrus says:

    At last a large publisher like ubisoft knows how to relax and make fun of themselves ;)

    Made me chuckle, always a nice change after watching a game trailer

  43. Cedge says:

    “Make fun of themselves”? Please. This is no less a calculated marketing ploy (to appear as being hip to internet culture, and get “cred” with that crowd) than your typical viral marketing scheme.

  44. Premium User Badge

    Kirrus says:


    At least they’ve more flair than Sony with their Playstation job advert. And, it fits. And it’s vaguely amusing :)

    Never know, it might actually be a valid attempt from one of the devs to have fun, rather than a targeted viral attempt. I would be more willing to believe that of Ubisoft than of Sony.

  45. Psychopomp says:


    Translation:I’m a grump.

  46. Player2 says:

    Psychopomp’s translation is spot on. Let’s all take a step back and try not to view every single person in the corporate industry as a child devouring demon from the 8th ring of hell who is rides on a sleigh of greed, drawn by four steeds, each made of incredibly valuable metals. After all, everyone likes to have fun now and then…right?

  47. MD says:



    Seriously though, I think it’s pretty easy to understand both sides of this — for some it’s just a funny reference, for others the (perceived) cynical element is a turn-off. (And of course others either don’t care or find it unfunny in itself, rather than on principle.)

  48. The Apologist says:


    Thank goodness my wife and I weren’t the only ones staring at the screen going ‘whaaaa…?’

    Thanks for link to youtube too. Much was explained….

  49. Psychopomp says:

    Sad story

    The cat from keyboard cat died back in 2000 :C

  50. Heliocentric says:

    Yeah… Could have got him stuffed him and kept making the videos though.