Play It Again, Sam: Splinter Cell For Furries

A joyful lack of coherency.

Ubisoft have clearly gone bonkers, but in a splendid way. In the spirit of PAX, they’ve created a very silly teaser to promote Splinter Cell: Conviction, containing possibly the worst piece of photoshoppery in the history of the world. It’s a fun time, see below.

This is possibly the last time a large scale Keyboard Cat joke is going to be acceptable, so they just got in, barrel-rolling under the descending door there. But most importantly, what in the heck is this supposed to be? Did they run out of time?

Quick and nasty.


  1. Dan says:


  2. ChaosSmurf says:


  3. pirate0r says:

    I don’t know why but, I think i just died a little inside.

  4. skizelo says:

    And suddenly my interest-levels have spiked. Every stealth game needs a piano playing decoy, but only a few deserve that decoy to be a cat.

  5. Dracko says:


  6. Kanakotka says:

    It was just so unexpectedly silly, i laughed hard, and then i watched it again, and then i chuckled.

  7. Tei says:

    The only keyboard is QWERTY, not X[]O/\ , not DVORAK! or anything alien like that.


  8. Man Raised By Puffins says:

    Ubisoft have clearly gone bonkers, but in a splendid way.

    Well, they do have past form in this regard.

  9. Leman says:

    link to

    For those unaware of this shitty meme.

  10. yhancik says:

    “Pulling out a Stalin-vs–Martians”

  11. Serondal says:

    @yhancik = Pulling out never works, ask my kids, wakka wakka

  12. IvanHoeHo says:

    Man, that video was almost as bad as the meme itself.

    Always wondered how Rocketboom got so big… First found ’em out from ze frank, who just so happens to be a thousand times better than anything they can come up with. Except for the parts where it gets very weird.

    On topic: I hope you can play this with an actual keyboard and not some gamepad that only 1 in 500 PC users own.

  13. LionsPhil says:

    Oh god. And the escape of Duckrolling into the wider world was bad enough.

    The concrete shell around the chan-obyl must be wearing thin.

  14. Bhazor says:

    Still not convinced about this game.
    But it appears the box art shows Sam punching a dead man in the face. Extreme!

  15. Markoff Chaney says:

    That was brilliant! I’m still laughing.

    Reminds me of one of my favorite jokes:

    How many surrealists does it take to change a light bulb?


  16. Novotny says:

    New marketing guy(s), I knight thee. Played.

    Now for god’s sake go work for someone worth your talents

  17. Smurfy says:


    You fucking rock, man.

  18. Fenchurch says:

    Wait, so it has a cat meme in, and so it’s furry, now? =-P


  19. T-B0N3 says:

    haha, that i did not expect

  20. Chandrose says:

    I do hope this game is good. I’ve liked them all so damn much, although DA slightly less than the others. It’s been way too long since the last one for a disappointment.

  21. AKA says:

    Screw you guys, I thought that was funny.

  22. Hoernchen says:

    …what ?

  23. LionsPhil says:

    @Fenchurch: Learning from Hitman: Contracts’ clown disguise, in this game Sam Fisher can don a variety of fursuits to seamlessly blend into crowds with a minimum of fuss. Featuring real-time dynamic tail inverse-kinematic physics, the newly renamed Splinter Cell: Yiff In Hell is a groundbreaking new triple-A next generation product continuing the reputation for excellence of the Tom Clancy’s Splinter Cell franchise. Participate in a multi-way international convert war between the Furluminati, Anonymous, and the Church of [REDACTED]ology, and watch the adaptive narrative system customise the inevitable damnation plot outcomes to generate a unique game experience. Face up against dangerously smart new opponents powered by Thetans™ technology, written by Ubisoft’s top hackers on steroids, who do not forgive, do not forget, and do not like dog curtains. Coming Fall 2010 for PC, X-Box, and P-p-p-powerbook.

  24. Psychopomp says:

    So Bad, It’s Good

  25. Wooly says:

    AKA says:

    “Screw you guys, I thought that was funny.”

    Me too… =/

  26. army of none says:

    Damn that’s awesome.

  27. ExplosiveCoot says:

    This has to be one of the best video game ads I’ve ever seen, right next to the Ozzy Osbourne “Prince of Darkness” WoW ads.

    Someone needs to send a copy of this to the Dragon Age marketing department in order to show them how to properly create a promo that has little to do with the game being advertised.

  28. Wazzle says:

    I laughed out loud when I saw this. What were they thinking!?

  29. Jayt says:

    Tbh really over keyboard cat

  30. Paul says:

    This one is my favourite:
    link to

    But that SC one was also funny : ).

  31. PC Monster says:

    Oh god, the marketers are now wise to Internet Culture! See how with one crappy video they get you all on their side? We have no-where left to hide, nothing to call our own any more!

    The end times are upon us!!!

  32. Xercies says:

    You know what I don’t particularly know much internet culture so this is a What? Meh moment for me.

    Anyway the game is clearly not splinter cell since there going for a more action route then stealth. Which is dissapointing.

  33. Cedge says:

    Ugh. I hate when memes go mainstream (then again, it’s not exactly like Keyboard Cat was an obscure 4chan or SA meme).

    This made my head hurt, in a bad way.

  34. The Hammer says:

    Ahahaha, what.

  35. Dreamhacker says:

    I could have sworn that was just regular Earl Grey tea I had this morning…

  36. Dracko says:

    so random lmao

  37. whalleywhat says:


  38. caramelcarrot says:

    i think im getting old

  39. A-Scale says:

    Now THIS is advertising I can get behind!

  40. Dorian Cornelius Jasper says:

    I was unaware of this meme before this video.

  41. Adventurous Putty says:

    I came.

  42. Kirrus says:

    At last a large publisher like ubisoft knows how to relax and make fun of themselves ;)

    Made me chuckle, always a nice change after watching a game trailer

  43. Cedge says:

    “Make fun of themselves”? Please. This is no less a calculated marketing ploy (to appear as being hip to internet culture, and get “cred” with that crowd) than your typical viral marketing scheme.

  44. Kirrus says:


    At least they’ve more flair than Sony with their Playstation job advert. And, it fits. And it’s vaguely amusing :)

    Never know, it might actually be a valid attempt from one of the devs to have fun, rather than a targeted viral attempt. I would be more willing to believe that of Ubisoft than of Sony.

  45. Psychopomp says:


    Translation:I’m a grump.

  46. Player2 says:

    Psychopomp’s translation is spot on. Let’s all take a step back and try not to view every single person in the corporate industry as a child devouring demon from the 8th ring of hell who is rides on a sleigh of greed, drawn by four steeds, each made of incredibly valuable metals. After all, everyone likes to have fun now and then…right?

  47. MD says:



    Seriously though, I think it’s pretty easy to understand both sides of this — for some it’s just a funny reference, for others the (perceived) cynical element is a turn-off. (And of course others either don’t care or find it unfunny in itself, rather than on principle.)

  48. The Apologist says:


    Thank goodness my wife and I weren’t the only ones staring at the screen going ‘whaaaa…?’

    Thanks for link to youtube too. Much was explained….

  49. Psychopomp says:

    Sad story

    The cat from keyboard cat died back in 2000 :C

  50. Heliocentric says:

    Yeah… Could have got him stuffed him and kept making the videos though.