EA appear to be releasing some UK localised viral marketing for Left 4 Dead 2, which seems to be aiming for the Shaun of the Dead fanbase. Two guys in a shed, explaining how to survive the zombie apocalypse caused by the “L4D2 virus”. But this one’s a misfire.
It falls short of the standard we’ve come to expect of L4D2 promotions. There’s clearly mileage in zombie survival guides – goodness knows there’s plenty of them. Zombieland most recently played on this idea very successfully, its list of rules for survival woven hilariously into the movie. But this would surely be two guys pratting around in their shed on a bored afternoon, were it not for the obviously high quality camera, array of props, and make up effects at the end.
It’s fair to assume this isn’t aimed at the average hardcore PC gamer, who’s going to be following the leaks and trails coming directly from Valve HQ in the build up to the game – this is about reaching outside of such a group. And it has a fart joke.