“WoW Microtransactions Begin”, says the headline on Bluesnews. I gasp and imagine what the RPS community will make of the idea of selling a mini-lich and a panda with a hat – two in-game pets – for $10 a pop. Buying the panda one actually gives money to charity, too. He’s not evil, you see. My journalistic analysis of this occurrence amounts to me inviting you to imagine Scrooge McDuck’s diving-into-gold sequence, only with squealing Blizzard executives instead of an anthropomorphised fowl.