Gamasutra picked up the story that Activision’s Bobby Kotick has confirmed that 70% of his company’s operating profit comes from “non-console based” games. And you know what that means. As if there was any doubt, we can now be sure that of the impact World Of Warcraft is having on filling Activision’s coffers with precious gold. It doesn’t matter how many plastic guitars Acti sells to the console owners, the biggest game publisher in the world is still being bankrolled by a PC game featuring malignant fishmen. Kotick is also hinting at a “subscription-based” version of the Call Of Duty franchise. So that should be interesting.