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Alice Returns New Trailer, Notes, Make-Up

The trailer's much more messed up than this.

More on Alice: Madness Returns from the Tokyo Game Show. It’s been quiet since its announcement, but the there’s new “stuff” including a genuinely somewhat messed up trailer, which you’ll find below. And since it’s been ages since I’ve done one, I’ve written a second-by-second analysis of the trailer for your delectation. Also, linked to someone doing Alice Make-up. And the Sisters’ of Mercy, because I just can’t stop myself…

NOTES!

00:00 “May include content inapporpriate for children”. Splendid. I hope they don’t mean really long words and sophisticated analysis of relationships and other boring grown-up-stuff.
00:08 Slow fade on a snowy street. Where’s Alice?
00:09 Here’s Alice! In her party dress. Hence a little cold, because it’s snowy and she’s in the street.
00:13 And Alice comes across a sort of glass-fronted amusement-arcade “thing”. It’s glowing. It’s spooky Alice, but Alice is a bit of a spooky girl, so goes and has a nose.
00:17 Alice has a good peer. Peer, Alice, Peer. What is it?
00:19 It’s a little marionette-show of the Mad Hatter’s Tea-Party. Be careful, Alice. In the immortal words of Jamie McKelvie’s Suburban Glamour, “Marionettes Are Creepy”. They will inevitably fuck you up.
00:25 Wait – what’s that in the reflection? Blue ghosty things.
00:26 Which aren’t there when Alice turns around. “Mother?” says Alice, which probably makes the (presumable) ghost of her dad feel a bit pissed off.
00:29 Wait… no, behind you again Alice. It’s on fire! That can’t be good.
00:31 Alice finally realises something’s up. Oh, Alice, you droopy goth lady.
00:32 But she hasn’t noticed that the Red Queen – possibly – seems to come to life and…
00:33 She still hasn’t turned around when the whole thing explodes and bursts with Tentacles. Moral being: less moping time, goth girl, more BEING ALERT AND TURNING AROUND.
00:36 And she’s dragged in to the fire by the tentacles. She’s trying to break free? Can she?
00:37 No! She’s can’t. She’s a fire-grilled whopper.
00:40 And title in the flames. Spooooky.

In short: spooky, unusual world game action-horror thing… which makes me suspect that this was commissioned as a direct response to Bioshock’s success. If you see what I mean. Oh, okay. Let me elaborate. Bioshock “proved” that a quirky world could actually be of use in terms of selling a game to a market. Equally, it perhaps also showed how fondness for an old-IP can be turned into attention for a new game. In other words, a return to McGee’s Alice was made much more likely by Bioshock’s success.

So, if you’re especially moved by that, you can perhaps make yourself up in that style. Like so…

What do you think, Andrew Eldritch?

Well, exactly.

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Kieron Gillen

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Kieron Gillen is robo-crazy.

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