Super Meat Boy Gets Retro 90s Ad

I wonder how we'll spoof noughties ads.

I remember in the late 90s thinking to myself, “I wonder how people will spoof/retro this decade?” It was a ten year spread that seemed to be of such variation, and mostly made up of retroing various previous decades, that it seemed like it wouldn’t have a distinct flavour of its own. Of course, time passes and that all changes, as the splendid new pseudo-commercial for Super Meat Boy demonstrates. It’s an excellent production designed to capture the style of early 90s gaming advertising, as recorded on VHS. Despite the ad’s failure to mention the PC release, it’s coming out on the machine that made McMillen’s name a month later, on the 20th November.


  1. stahlwerk says:

    Phew, that was quite xtreme.

    I don’t know if I’m looking forward to having my face destroyed by the story, but I am a fan of HELLA TIGHT controls, so I’ll check it out.

    • Soobe says:

      I’m pretty sure “Hella Tight” was popularized by south park in 2007.

      Other than that, spot on ad : )

    • Nick says:

      Nah, its Bay Area slang since the 90’s.

  2. poop says:

    ahahahah really diggin the pretend shitty 3d rendering, nice touch

  3. miked says:

    Why, it is Quinns playing super meat boy!

  4. Lewie Procter says:

    Playing this right now.

    Shit be tight.

  5. Tom O'Bedlam says:

    Fuck, its 1993 again. I can just aboout remember the Lightgun adverts on SNES.

    • Robotenwerfer says:

      Haha, thank you for posting this! It really shows how spot on the Super Meat Boy ad is

    • Malawi Frontier Guard says:

      I hope this is the “post bad 90s game ads” thread now.

      Yoshi’s Island: link to

    • Shih Tzu says:

      I hope so too!

      Nintendo Power: link to

      (I don’t know if they have it in the UK, but Nintendo Power is the official Nintendo magazine in North America. I had a subscription for a few years, until my mom got tired of the constant explosions.)

    • Delusibeta says:

      Shih Tzu: In the UK, the official Nintendo magazine was, in order, Nintendo Magazine System, Nintendo Magazine and Nintendo Official Magazine (all of which was published by the same company and had the same continuity i.e. the issue counter was never reset). Then Future got the license and began making Nintendo: The Official Magazine, confusingly.

  6. Brumisator says:


    I’m no popmusic expert, but isn’t that music a little too 2000ish?

    Great ad, marvelous job. I just hope that anyone who sees it understands the second degree of it.

  7. Navagon says:

    Poptastic shit!

  8. Robotenwerfer says:

    Christ, they really aren’t kidding link to

  9. haircute says:

    Very spot on spoof. Now to go catch 120 minutes on MTV while slamming some Surge. Insert the appropriate UK equivalents here.

  10. Sunjammer says:

    I’m so god damn tired of modern “retro” games trying so desperately hard to invoke nostalgia. It’s as though this genre of game has no merit without the past to lean on. Just make a good fucking game already, stop panicking so much.

    • mondomau says:

      Wait, what?

    • Aubrey says:

      Uh oh! Unpopular opinion alert! DOGPILE!

    • kikito says:

      Your controls are not tight enough.

    • Sunjammer says:

      I totally dig oldschool platformers. I don’t understand why they have to be so IN YOUR FACE nostalgic as well. It’s like developers gave up experimenting with that genre and are content to join an old gentleman’s club that’s going nowhere.

    • cyrenic says:

      What? Panic?


  11. Patrick says:

    Face not destroyed enough.

  12. wcaypahwat says:

    was that a bad dudes reference in there?

  13. Igor Hardy says:

    Wow! Just wow!

    And John’s comment about how wondering how they’ll spoof the 90s perfectly captures the vid’s brilliance because it’s a damn hard thing to do that right.

  14. Pinky G says:

    Brilliant advert, very funny! Good job. Looks like a really good game too. Looking forward to playing it.

  15. Awia says:

    But is it Hella Tight?

  16. Joe says:

    It’s a bit Nathan Barley. But I like it.

  17. Scandalon says:

    Personally, I’m just relieved that there’s a 720 “HD” version of the video available, so we can fully appreciate the hella tight grafix.

  18. Travis says:

    Interesting attempt, but made me want to play the game less. I’m just sick of twitchy-based platformers passing for indie game excellence. I wish people had better ideas than “strange premise + jump over deadly things”.

    • MD says:

      Bit unfair to suggest that those games “pass” for excellence. It’s just a matter of taste; some people genuinely find them extremely fun, and surely in the world of gaming extreme enjoyability counts as excellence.

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