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Sarif Industries Are Sponsoring Deus Ex 3

Remember to remove before wiping.

Yesterday I got jolly (justifiably) cross about some Facebook-based nonsense “advertising” Deus Ex: Human Revolution. Today I would like to celebrate some really rather excellent nonsense advertising Deus Ex: Human Revolution. The very splendid fake ad below is a gag-free, wonderfully made commercial for Sarif Industries – they behind the beginnings of human augmentation.

I’m most impressed with the natural acting. It would have been tempting to exaggerate, but they’ve really nailed one of those creepy US adverts for pharmaceuticals/self-help programmes. Good stuff.

There’s also a beautifully made (if astonishingly slow loading) website to go with the ad, which is worth playing around with for a bit. It ends up doing something else. Which looks interesting.

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John Walker

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One of the original co-founders of Rock, Paper, Shotgun, I'm now a senior editor and hero of humanity. Old and special.

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