The best PC games ever The best PC games of 2018 so far Best graphics cards 2018 Best free games Rainbow Six Siege operators guide Monster Hunter: World guide

45

Id Still "Figuring Out" Quake Live

Id bossman Todd Hollenshead has explained to VG247 what the “failure” of the in-game advertising model means for Quake Live. He stated that the closure of ad firm Massive – which MS shut down earlier this year – has caused Id to rethink: “I mean, smarter people than me were making these estimations. Look at Microsoft. They spent, like, $200 million on the Massive acquisition, and they basically shuttered that division in February. So that had ramifications for us, because we used Massive. And if that was more successful, that’d have had a significant impact on what Quake Live is.”

It’s not over for the reborn Quake III, however, as Id are now experimenting with subscriptions and video-ads: “The game is an entertainment success, so now we have to figure out how to make the business model work.” And with no hats, how’s a company to make a profit? Eh?

Tagged with , , , .

If you click our links to online stores and make a purchase we may receive a few pennies. Find more information here.

Who am I?

Jim Rossignol

Contributor

More by me

Support RPS and get an ad-free site, extra articles, and free stuff! Tell me more
Please enable Javascript to view comments.

Comments are now closed. Go have a lie down, Internet.

Latest videos