The Syndicate Announcement Trailer

Okay, here it is: the first Syndicate trailer. Heavy on the dubstep and men in trenchcoats. Gosh, this makes me realise that the original Syndicate came out in the era before there were generally trailers for games.

– No waving policeman?
– HUD elements at 0:34 look interesting.
– Gosh, they meant that “breaching” enemies thing, at 0:40.
– 0:50: wubwubstep!
– 1:03: a boot stamping on a human face. Forever?
– I like the casually shooting people at 1:16.
– Some men certainly get shot.
– No sign of co-op yet?
– Logo is a bit weak. Looks like Any Old Action Movie font.


  1. Dr I am a Doctor says:

    such verbosity has never been seen before

  2. Sheng-ji says:

    Oh wow, It looks like they may have learnt the right lessons from Human Revolution

    • Gnoupi says:

      From the people who made the boss fights?

    • Sheng-ji says:

      Nope, they would be the wrong lessons, and I don’t see any evidence of that in the trailer

    • Andy says:

      Would that be because this is 90% complete and HR only just came out?
      There’d have to be some awfully late in the game design work going on if they were learning anything from Deus Ex:HR…

    • Sheng-ji says:

      Actually saying they learnt lesons from HR is a bit insulting to Starbreeze, they have always made awesome, original games and this has clearly been in production from long before HR was released.

      Just count this as a “I want!”

      EDIT: Hehe, @ Andy!

    • MaxDaten says:

      There are still people who believe games are made in 6 month.

    • ChiefOfBeef says:

      Must resist Deus Ex ‘6 months’ meme.

    • Orija says:


      The guys behind The Darkness and Riddick games left the building quite a while ago.

    • battles_atlas says:

      So which are the lessons that you’re talking about Sheng-ji? All I see is yet another FPS. The only standout element of DE:HR that this trailer allows you to compare with is the art style, and that’s a total fail: generic grey and neon scifi.

    • Skabooga says:

      @ChiefofBeef: Why contain it?

      It’s cool.

    • staberas says:

      as someone said before , EA saw the preorder/sales figure of deus ex and started copying it.

    • Sheng-ji says:

      @Orja: I know it’s a whole new team, but Johan Kristiansson put that team together and only left the company in February and so was in charge of the project for the majority of it’s lifespan.

      @battles_atlas: It looks to me like the choices you make in equipment, skills and playstyle make a massive difference in how you solve problems in the game – e.g, if you don’t have the tech that allowed the agent to take over that guards brain, you may have to go in guns blazing. Furthermore, from the trailer it looks like there could be a fairly believable world to play in – the two guards who don’t react until you start shooting – they looked like they are guarding that building and if you don’t try to enter, they won’t bother you. Now of course I could be wrong, it’s not exactly showing extended gameplay clips, but as I said before, I am cautiously optimistically that the game will be good. This trailer gave me a big chunk of positive feeling that it may well be very good, so I may be dropping the cautiously bit from that statement!

  3. AlwaysRight says:

    In the grim darkness of the far future there is only Wub.

    • PatrickSwayze says:

      That made me smile so much. THANK YOU.

    • torchedEARTH says:

      Beyond Lies the Wub

    • Drake Sigar says:

      He who controls the Wub, controls the universe.

    • PatrickSwayze says:

      Okay if we’re playing this then:

      Wub, Wub never changes.

    • DeathByIrony says:

      Wub a shame.

    • DukeOFprunes says:

      Wub like an egyptian.

    • ColOfNature says:

      Wub, wub changes everything!

    • Myros says:

      All you need is Wub?

    • Makariel says:

      I never asked for Wub.

    • ArcaneSaint says:

      Alright, I’ve been thinking. When life gives you Wub, don’t make Wubonade. Make life take the Wubback! Get mad! I don’t want your damn Wub! What am I supposed to do with these?! Demand to see life’s manager! Make life rue the day it thought it could give Centimeter Pound Wub! Do you know who I am? I’m the man who’s gonna burn your house down! With the Wub! I’m gonna get my engineers to invent a combustible Wub that burns your house down!

    • Felixader says:

      You guys have forgotten.

      Wub has changed.

      And there is also.

      Friendship is Wub.

    • Electricleash says:

      You know what they say about love and Wub…”

      “Yeah… one involves a lot of physical and psychological pain, and the other one’s Wub.”

    • VelvetFistIronGlove says:

      The art style looks heavily inspired by Bwade Wubber.

    • Lord Custard Smingleigh says:

      There can be only wub.

    • Kadayi says:

      The Wub must flow

    • Grygus says:

      A game about the future of corporations and the interchangeability of worker drones. Avast, ye Rand wubbers?

    • KillahMate says:

      You people are all excellent – most of all AlwaysRight though.

  4. MrThingy says:

    Do not want.

    • PatrickSwayze says:

      Go play some other games then, none of us mind!

    • MrThingy says:

      But deep down you do.

      In fact… my refusal to like this game burns within you like an inextinguishable fire of indignation.

      Unquenchable, only by me saying “actually, looks not arf bad”. But I won’t.

      Poor man’s Deux Ex.

    • Nogo says:

      I can’t wait for this to come out so we can all call the next potentially interesting shooter a poor man’s Syndicate.

      And frankly, I’m not seeing the amazingness that is HR anyways. It’s fun and all, but adding vents and quiet guns that put Zzz over a corpse’s head didn’t exactly blow my mind.

      On the other hand, blowing some guys mind into blowing away two other guy’s minds before blowing away his own mind is a bit mind blowing. So give Corporatocracy a chance, will ya?

    • bear912 says:

      I kind of hate to say it, but that was a really excellent trailer…

    • Commisar says:

      yeah, this game actually looks pretty fun

    • Askeladd says:

      I like the ‘brain-hack-feature’ in that trailer.

    • MadTinkerer says:

      This trailer actually made me laugh evilly. Normally, I love playing the good guy. Give me a good/evil choice and I’ll pick good the first time every time. I loved being the Shiny Ruthless-But-Benevolent Overlord in Overlord. Heck, I even played most of the way through Postal 2 as a “good citizen” just to see if the game would let me.

      But this game looks like it’s going to be all about the Evulz. Not so much the dark funhouse mirror version of Human Revolution I was thinking it would be(though there looks like there will be a bit of that), but more of the simple glee of being on the villain’s side in a cyberpunk world. Like in the original Syndicate games.

      Also, flamethrowers make any FPS 200% better. I’m just saying.

  5. HungryDave says:

    +1 for at least referencing the original music a bit.

    -1 if there’s no Persuadertron.

    • Sheng-ji says:

      Check out what happens at 0:40, thats gotta be persuadetron, as it should have been

    • PatrickSwayze says:

      If I can get a small army of jerky persuaded people to follow me down the corridors I shall be very happy.

    • Sheng-ji says:

      Right up to the point where you can’t get them across the road quickly enough and half of them get mowed down by a car that looks oddly like a beetle concept car

    • Makariel says:

      My persuadertron shall be a boot to the face.

    • qwiggalo says:

      So that’s two +1’s because there clearly was a persuadertron.

  6. kyrieee says:

    If we’re gonna take the game for what it is and not just complain about it being an FPS I have to say that it looked more interesting than most comparable FPS trailers, but if it’s just another linear roller coaster ride then I’m out.

  7. Morkai says:


  8. haowan says:

    So much potential pissed down the drain.

    • Unaco says:

      This really isn’t the place to lament about the sorry state of your own life haowan.

    • coldvvvave says:

      Just wait for Cartel. It will deliver. Just because raging anti-new-Syndicate fanbois think so it will magically became real!

  9. DanPryce says:

    I’m have gone with BUSINESS …. IS …. BOOMING myself, with an explosion after booming for emphasis. Otherwise, it’s looking quite nice but I don’t know if it’s going to be must buy yet.

    • Groove says:

      Advertisers are paid too damn much when they miss these kinds of tricks.

    • Sleepymatt says:

      Damn it, this was exactly what I was going to say. Too slow, too slow :/

  10. olemars says:

    I think this would have stood better on its own legs instead of labelling it as a syndicate IP reboot.

    Also, original music tie-in + dubstep: this is becoming trailer cliche at this point.

    • sinister agent says:

      Agreed. This appears to have nothing significant in common with Syndicate. It seems to know what it wants to do, and have some ideas of its own, which is great, but y’know, why staple the two together?

    • Felixader says:

      Because Brand recognition. Wich in this case fuels rage. ^_^ X-P

      Not from me though since i never played Syndicate. Althougth i tried but never got it running.

  11. Sp4rkR4t says:

    If this game has any other name in the universe I would think that looked at least interesting but as it stands all it makes me want to do is get on a plane and stomp on the heads of everyone at starbreeze.

    • Andy says:

      Can’t blame Starbreeze for this, they’ll be doing what they’re told. It’ll be EA you want to blame.

    • Sleepymatt says:

      Sounds like the persuadertron is definitely making a comeback then…

  12. Moni says:

    I really like the trailer, because it looks good and it will definitely piss people off.

    • MichaelPalin says:

      That’s what’s trailers do, look good. Just hope that all that looks good in the game is not contained in the trailer, as sometimes happen.

  13. Werthead says:

    I like the fact that at least they’ve used the original music (albeit remixed) and they’ve still got the Atlantic Accelerator in it. Also, airships, the Persuadatron (which is what I’m assuming was going on when the security guard went psycho), trenchcoat (sadly not bulging with 8 miniguns hidden underneath) and ludicrous ultraviolence. Seems okay as far as it goes.

    What would have been nicer is if they’d combined the overhead view and the FPS viewpoint somehow. Being able to zoom out, see what’s going on down the street and then plan a course of action before executing it in FPS, and of course stay in FPS when inside buildings. Oh well. Maybe for the sequel?

  14. xcession says:

    Boo, no deep robotic voice saying “Minigun”, nor hoard of a zillion persuaded people all flocking round you as a human shield.

    Actually if you can’t take down a skyscraper with explosives i’ll be pretty disappointed too.

  15. kulik says:


  16. DOs says:

    Pretty cool. I think. Couldn’t see much, it was like being at a rave.

  17. Williz says:

    Doesn’t actually look half bad. Visually kinda reminds me of Mass Effect 2 though.

  18. Icarus says:

    Wow. Godawful dubstep aside, this actually looks like something I’d be interested in playing (Caveat: I never played the original Syndicate and so have no frame of reference). Looks a bit like Paranoia done straight.

    • Teddy Leach says:

      I would love for Paranoia to be made into a game.

    • coldvvvave says:

      Normally I dislike dubstep( and I am a huge fan of electronic music) but this remix was exactly what I wanted – modernised version of a track from Syndicate. Pretty cool.

    • DrGonzo says:

      I wouldn’t call it dubstep myself. I love how many people scream ‘ugh generic dubstep’ to songs that aren’t actually dubstep all the time.

      Dubstep is defined by the rythym, 2 step and plenty of triplets. Wobbly bass isn’t needed at all, it’s often used in lazy dubstep but it actually has little to do with it.

    • Icarus says:

      @DrGonzo: Fair point, and I did really enjoy the music until the bass-wobble kicked in at 0:52 ish. But that sort of wobbling bass ticks me off. Like you said, it sounds lazy.

      @Teddy and KG, I would love a Fallout 3-style Paranoia game. It’s something I think the engine would work well for.

      Edit: Download link for the mp3 is link to

      because otherwise you have to Like the damn Facebook page to get at it.

    • Muzman says:

      Thank. You.
      Damn I hate that crap. Every other Bandpage does that now. How do I know if I like it until I’ve listened to it!?

  19. Ravenholme says:

    So, Altered Carbon meets Ghost in the Shell: Stand Alone Complex, with a city that looks like Frozen Synapse’s Markov Geist? And not even a token nod to the squad control of the original game?

    Don’t bloody call it Syndicate then.

    However, that said, the influences are good and it looks awesome in a cyberpunk way, so it might be a fun action game in it’s own right.

    • Commisar says:

      well, its called name recognition, and EA was sitting on that setting/ IP for a while.

    • LionsPhil says:

      The sheer number of people who looked at this video to see what they’ve done to the license who might have otherwise passed over some unheard of “new” IP that appeared to “just be dark sci-fi again, yawn, haven’t we had this before” made it worth it.

    • Makariel says:

      Markov Geist was blue with green, red and yellow peoples in it.

      Also, the original syndicate looked like a straight blade runner rip off (since we’re at artistic influences).

    • Ravenholme says:

      So, Makariel, you completely ignored the artwork of the city when you’re outside of the Shape, then? Because that city is Markov Geist rendered in full 3D Glory, even down to the central towering spire with handmaiden buildings.

  20. PatrickSwayze says:

    Looks awesome.

    I care not for genres, only excellent games.

    This has gone straight to the top of my most wanted list.

    • Commisar says:

      here here, i too care for excellent games, not blind devotion to 10 year old game design elements

    • rustybroomhandle says:

      I hope your reference to “10 year old game design elements” is purely making fun of people using that as an argument. Syndicate is almost 20 years old, and first person shooters also pretty much kicked off their life during that time.

      Either that or I am misinterpreting your comment. What are these game design elements you speak of?

  21. Premium User Badge

    Hodge says:


  22. RogB says:

    so its an FPS which we knew, but i thought it was meant to still retain some kind of squad? or am i confusing it with XCOM? blegh.

  23. neolith says:

    Even though some sequences in the trailer look interesting I’m still pissed that it’s a FPS named Syndicate. I have to agree that it’d have way better chances if it was on its own…

  24. The_Great_Skratsby says:

    Nice to see they didn’t ignore the necessity for ‘Corporate Battle Cleavage’ at 1:59.

    Wouldn’t be Syndicate without it.

  25. HexagonalBolts says:

    Music snobbery moment: this is brostep – bland, repetitive, washed-out, commercial dubstep. This is not real dubstep.

    • PatrickSwayze says:

      Cool Story Bro. Needs even more snobbery.

    • DSDan says:

      You need way more jargon and name-dropping for the perfect snobbish post–keep trying young padawan.

    • c-Row says:

      I don’t see what’s snobbish about proper genre naming in a thread covering a game that receives heavy flak because of its genre change.

    • Muzman says:

      Fair point. But you’d consider Skrillex a dubstep artist though right? (albeit one of the pop ones).
      I would suggest this remix was done like this for marketing reasons as much as anything. Super wonky beats would scare the straights.

    • Matt says:

      Skrillex is naff brostep… how can you tell? Listen to the wub-wub-line. It’s gratingly midrange rather than sub bass.


    • celewign says:

      who cares? its catchy music and i love it.

      skrillex, datsik, excision, cotti, trolleysnatcha, skream, barenoize, bassnectar… its all good in my book.

  26. Giaddon says:

    Looked awesome. I hope it takes some pages form Human Revolution. If I can actually, in gameplay, use a person to cushion a multi-story fall I will be very happy

  27. pakoito says:

    Wub wub wub wub wub wub wubstep!

  28. Gap Gen says:

    I’ve complained about missing the point, but aside from missing the point it looks like it could be pretty ok. Unless the devs had a game they wanted to make and the marketing team just found them a license to plaster over it.

    • Furius says:

      “could be pretty ok” – now there’s a quote for the box!

    • Gap Gen says:

      There should be more British understatement in advertising:
      SPLOSIONMASTER 4000: “Not too bad, all things considered” – Game Parquet
      Mr Death: The Killening: “I quite enjoyed it, I’d say” – PC Patter
      Ponies and Ponies and Ponies: “Quite alright, actually” – Digital Dressage

  29. torchedEARTH says:

    Hmmm, gone are the days of walking down a street persuading everyone to join my team, dropping a load of shotguns for them to pick up and then walking up to the target blowing them all to hell with a barrage of firepower.

    • destroy.all.monsters says:

      My favorite part of nearly every mission after the third. :)

  30. coldvvvave says:


  31. Groove says:

    The EA logo being followed no more than 5 seconds later by ‘Every Corporation has an Agenda’ and the crazy-evil-corp vibe made me LOL

  32. Eddy9000 says:

    That looks great, I like that they’ve focused on the theme of corporate dystopia from the original game. I think the corporate climate we’re in at the moment could offer some rich opportunities for dark satire, and it looks like the writers aren’t shying away from this. Kind of remended me of ‘Judge Dredd’ in a way.

    I know that some people are wanting another isometric squad based game, but really I think it’s the themes from a game that tie it to the series, not the gameplay.

    Oh and placing “Every corporation has an agenda” after the EA logo is either a massive oversight by their marketing department, or truly one of the best bits of satire I have ever seen in a computer game.

  33. Zepp says:

    Looks more cybernetically gay than Human Revolution. May be “must play”.

    • coldvvvave says:

      ‘Gay’ as in ‘gay old time’?

    • Eddy9000 says:

      If you’re looking to express your sexuality using an electronic device I can reccomend you a very good shop in Soho. Don’t worry, the staff are informative, understanding and discreet.

  34. GenBanks says:

    This… actually looks like it could be pretty good.

  35. Diziet Sma says:

    With the way the implant tech is shown working (which is pretty much like the original syndicate) plus the graphical style I might be able to treat this in my head as a logical extrapolation of events to one of the endings of Deus Ex : HR. This is a good thing. I didn’t want to like this but I’m very intrigued.

  36. Enzo says:

    This… actually looks kinda good. I’m a fan of the old games, but this seems to be OK. It’s cool that it comes out so soon, can’t wait.

  37. diebroken says:

    *Sigh* ‘Executive Package’ pre-order DLC?

  38. Giaddon says:

    Trailer Dub Contest!
    My entry:
    link to

  39. SavageD says:

    As much as I wanted to rage and cry foul because it’s not an isometric tactical whatsit like the Syndicate of old, I quite enjoyed that.

  40. Dominic White says:

    Looks really quite flash. Not too surprising – Starbreeze made the Chronicles of Riddick games, and The Darkness. They’re rather good at making non-standard first person action games.

  41. NunianVonFuch says:

    That looks awesome! Very much like Deus Ex: The More Violent Edition but I loves me some futuristic sci-fi FPS games. It’s distinct enough to still leave room for a proper strategy spin-off at some point too so maybe everybody wins!

  42. Kollega says:

    So, okay. What i get from this trailer is that this game is brutal, dystopian, Big-Brother-is-watching cyberpunk FPS. With copious amounts of dubstep.

    Can we please skip to the phase when the dominant genre in setting are action-adventure-RPGs set in brightly coloured fantasy worlds rife with hope, humour, and offbeat technology?

    • Bhazor says:

      Fun settings are soooo two thousand and one. Everything has to be “edgy”. Like in the nineteen nineties.

    • Gundrea says:

      Do not look to hope. It has forsaken these lands.

    • Kollega says:

      @ Bhazor: I assume that was sarcasm, since what i heard of Anachronox pictures it as something close to “Hitchhiker’s Guide To The Galaxy: The Game”: edgy, but humorous. You’d link to a video of Nineties’ Kid from Atop The Fourth Wall if you were serious. :P

      @ Gundrea: I’ve also heard that it’s the first step on the road to disappointment, was at the bottom of the Pandora’s box, and killed Winston Churchill’s pet kitten.

      But then again, my country has a saying: “Hope dies last”. Make of that what you will.

    • pkt-zer0 says:

      Oh, it’s you again. Does this not get boring after a while?

    • kyrieee says:

      “Do not trust to hope. It has forsaken these lands.”


    • Hoaxfish says:

      Can we please skip to the phase when the dominant genre in setting are action-adventure-RPGs set in brightly coloured fantasy worlds rife with hope, humour, and offbeat technology?

      Futurama FPS?

    • Gundrea says:

      @kyrieee: trusting to hope never made any sense to me. Looking to hope works far better, especially in the context of how it has physically abandoned our current location.

    • kyrieee says:

      I didn’t write the script :]

    • Kollega says:

      @ pkt-zer0: No it dosen’t. :P

      @ Hoaxfish: Eh… i was thinking more Bastion or Trine, that’s why i said “fantasy”. Those games are beautiful, and their settings certainly aren’t gritty and dystopian (DISCLAIMER: there may be some plot twist in Bastion that i’m unaware of just yet). More mainstream games like that, please!

    • Hidden_7 says:

      Quiet you! I’m enjoying me some overbuilt urban dystopias. I’m looking to wring a couple more games outta this setting before we move on to something else. I feel like I’ve earned it after all those zombies.

  43. Ovno says:

    I hate to say it, but I think that looks ace!!!

    Good style to it, very cyberpunk, nice use of various cyberware, looks like it could be good.

    Just a pity its called Syndicate, come up with your own name guys FFS!!!!!!!!!!!!!!!!

  44. kubikalbo1 says:

    Having played both Syndicate and Syndicate Wars I still want to dislike this. It looks like a decent shooter game at least but that’s not saying much. Whats going to make or break it for me is if the gameplay will be linear run and gun or if there will be real strategy involved in playing through each mission as in DX:HR

  45. DiamondDog says:

    Not sure about that, after playing so much of Human Revolution recently that footage left me pretty cold. Evil corporations, agents, implants. Hmmmm.

    Need to turn v-sync on for that logo, too.

    • Ravenholme says:

      Something else adhering to the cyberpunk dystopia gold standard? Heaven forbid

  46. coldvvvave says:

    Haters gonna hate.

  47. Laurentius says:

    No even remote sign of „sandbox futuristic city” with civilians and policemen to kill. Console shooter in tight clean futuristic corridors and rooms. Shame.

  48. coldvvvave says:

    Neural Implant? Is it also Tactical? As in Tactical Neural Implant?