What Did I Just Watch? – Mad Riders

Maybe he's the only one in the entire world who's actually right-side up.
A few weeks ago, I was accosted by a disarmingly elderly-looking salesman during the after-party of a gaming event. While everyone else clutched refreshing beverages in their keyboard-calloused hands, he brandished a clipboard in much the same way a soldier would handle a firearm. His spiel, which ended up sounding sort of like an elevator pitch for Gamification, was all at once targeted and messy – like a SWAT shotgun that fired heaping gobs of butter. It was the weirdest thing. I walked away – or escaped, really – not quite grasping what he was trying to tell me, but understanding that he wanted people to notice the goddamn hell out of it.

And now, I’m getting an eerily similar feeling from the latest trailer for Ubisoft and Dead Island dev Techland’s Mad Riders because, well, goodness. Lots of things happen in this trailer. Occasionally, they’re even related. First it’s a parody, then it’s a parody of itself, and by the end, I think it might even be parody of that parody. You’ll laugh, you’ll cry, you’ll cringe. You might even do all three at once. So maybe have an ambulance on speed dial – just in case.

So that was a thing. In an equally rapid-fire twist, Mad Riders was only announced a few days ago, and it’s soaring onto download platforms on May 30 for a mere  £7.99. In between all the whatever-that-was, it looked like a solid spot of dumb fun, too – although Techland’s previous high-flying off-road offering, Nail’d, suffered from inconsistent AI and physics, and a general lack of modes. Mad Riders, meanwhile, sounds like a sequel in all but name, so hopefully it’s doing more than simply sprinkle in a handful of new tracks. Then again, at that price, perhaps I shouldn’t expect too much more. And I suppose there are worse fates than 45 blindingly fast tracks’ worth of ramping ATVs so high I can see the curvature of the Earth.


  1. Tuco says:

    That was… something.

    • Wreckdum says:

      I have 0 interest in that type of game but the trailer made me laugh. I liked it. =P

      • Kryopsis says:

        If the game is really less than ‘the price of a pizza’, I might get it just for that trailer alone.

        • Tom Walker says:

          £7.99, look. It says it right there. LOOK. No, that’s a pot plant. Oh, never mind.

  2. RealoFoxtrot says:

    Did Rooster Teeth make that trailer?

    Cause i swear that is Burnie Burns

  3. AmateurScience says:

    Well. Yes. Quite.

  4. Domothy says:

    So, those dudes know how to make trailers. Jeez.

    I want it, and I’ve never had the urge to play these dirt track racing things.

  5. Oryon says:

    This is quite possibly the best thing i have ever, next to Christopher Walken in ‘Weapon of Choice’s music video..

  6. Some_Guy says:

    ??? what

  7. battles_atlas says:

    If you did have any positive feelings about that video, click on the game link given above and the tagline will kill those feelongs stone dead.

    • Patently Right says:

      I just registered to tell you that I did as you said, and that I now regret doing so.

    • The Godzilla Hunter says:

      Now I’m sad.

    • LionsPhil says:

      Oh god.

      Comic Sans.

      • The Godzilla Hunter says:

        This should win the comment of the year award.

        • Raijin says:

          If only it was actually comic sans.

          • LionsPhil says:

            Hah, looks like it’s the cursive fallback Firefox gives me with NoScript blocking Google’s horrid little insidious “it’s OK, we’ll host webfonts for you, just load our remote JavaScript into your page and we promise we won’t use this power for evil”.

            Therefore, I present the amended joke: Oh god, Bangers.

      • former nigerian says:

        oh no a font that I don’t like!

    • vivlo says:

      aw;… i was like “parts of it are genuinely funny ! parts of it are not.” and now… even more.

    • Raiyan 1.0 says:


    • Eddy9000 says:

      What a shame.

    • buzzmong says:

      For once, I’m glad Virgin Media is having network issues as I can’t actually follow the link. I think it’s probably a blessing.

    • poisonworm says:

      I am now sad once again…Thank you for that….

      Sigh…good times..

  8. Comradebluesky says:

    They are mostly good a making trailers and being witty. But I don’t think I’ll buy the game because of that.

  9. LionsPhil says:

    The funny thing is that that trailer showed 97% more actual gameplay than most other trailers.

  10. Squire says:

    1800p? They’re laughing now but wait til trading standards get their hands on Techland.

  11. Artificial says:

    Oh Ubisoft, at least you’re making me laugh with you with your recent trailers rather than laugh at you for your ridiculous decisions.

  12. YourMessageHere says:

    So this elderly salesman…was he trying to flog this? If not this, what was he trying to peddle?

    Funny trailer. Reminds me of the EXXXXTREEEEM FARMING SIMULATOR PRO-GAMER thing that got posted not so long ago.

    • Splotch says:

      Hahah YESSSSSSS!!! Ahh i knew it reminded me of something but i couldn’t quite remember what it was, thank you. Think those bouncing zoomy trees did it for me.

  13. Raziel_Alex says:

    Oh, that part where they are going in reverse, as in some Rider Island… so dramatic. And it has dubstep and wheel motion-capture… GOTY 10/10.

    • Faceless says:

      That was not dubstep.

      It’s like I’m back in the 90s, when everyone thought that all forms of electronic music was techno.

      • dE says:

        No offence, but few people outside of the “scene” do care about the finer intricacies of all the music subgenres. It only really matters to the fans of that particular genre or those that attach identities to it.
        In that sense, calling it dubstep is people being very nice and considerate to fans. Consider the alternatives. Yeh, calling it dubstep is being nice.

      • Raziel_Alex says:

        Well, in a large enough sense, a lot of the ’90s music you refer to was techno. Of course, that doesn’t rule out the tens (could be hundreds?) of sub-genres. I understand your “concern”, it’s the same with the Rock/Heavy metal scene, which I have a bigger concern for and tend to want to know as many sub-genres as possible and why they are what they are. When it comes to dubstep, I guess I am a casual listener (I love Blackmill’s music, which, spot on, is not exactly dubstep but dubstep with a lot of other stuff while Skrillex almost bores me to tears) so pardon the mistake, but in a pretty big sense, it could be called dubstep. But if it’s not, I apologize. Also, superb trailer.

      • mbourgon says:

        Given the ad is a parody++, I honestly figured they added something with *thump*thump*buzz* just to mock the whole “dubstep is” and “dubstep in video game trailers”.

  14. Radiant says:


  15. Hatsworth says:

    Fans of that trailer might enjoy this HD Skyward Sword review:

    And more directly PC related the trailer for the criminally overlooked Sequence from last year:

  16. Urthman says:

    I sure wish more racing games would go to the trouble of actually mo-capping the wheels instead of having some animator just try to approximate it.

  17. Premium User Badge

    Bluerps says:

    I think that is the best trailer I’ve ever seen.

  18. Big Murray says:

    At what point will Techland realise they could make so much more money shutting down their games business and hiring themselves out as trailer-makers to other games companies?

    • RobF says:

      Probably not worth it given they’re paying other marketing firms to create the trailers for them.

      • Big Murray says:

        What you say makes sense … but then, all the other games companies are paying other marketing firms to create trailers for them, and none of them seem to contain the distilled awesome that Techland’s do.

  19. Nasser says:

    I’ve been waiting so long for motion-captured tires in my games, thank the heavens it’s finally come around.

  20. MD says:

    This attitude baffles me. If you don’t like Nathan’s writing, fine. (Personally I think he’s doing a pretty good job, but that’s neither here nor there.) But suggesting that he’s “wasting your time”? Acting like he has some sort of duty to be concise? Tip: you’re reading a ‘news’ article about a trailer for a video game. Some extra, strictly unnecessary yet entertaining words before the article “gets to the point” could not possibly increase the degree to which you are wasting your time.

  21. Grim_22 says:

    That’s funny, I love Nathan’s articles because they help me waste time.

    I also find it equally funny that you’re browsing RPS if you’re on a tight schedule.

  22. bear912 says:

    I wonder whether it works with the Hawaii Five-O theme… I am on poor internet. Is someone willing to check for me?

  23. tynen says:

    That trailer was actually funny. lol