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THQ's Not So Humble Revenue Boost

THQ comes out of the cold, etc

The internet had itself a good old shouting match about the concept of a pay-what-you-want bundle for mainstream, traditionally-published games rather than indie games, but whatever the ethics of that particular drinking receptacle-based meteorological event, it appears the effects have been highly significant. Beleaguered publisher THQ has seen a 40% jump in its stock price in the wake of its Humble Bundle, having so far brought in $3.25 million – and with nine days left to go, too.
Sez my old stomping ground GI.biz, THQ shares last week reached a high of $1.60, having been down at $1.07 before the bundle. Is that good? Probably.

Much has been made of THQ bossman Brian Farrell giving $1650 to the Bundle, but he’s since claimed that 100% of his pledge went to charity rather than his company’s coffers. Though I have to laugh at his coda to that, “That should not be interpreted as a recommendation to others on their split.”

The average purchase price for the bundle of Saints Row 3, Darksiders, Metro 2033 and the Company of Heroes collection is currently $5.64. None of those are indie games but the Humble Bundle has traditionally been for indie games only: now go forth and form your own opinion out that.

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Alec Meer

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Co-founder of RPS. Dungeon Keeper & X-COM 4 Life.

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