Why Aren’t Ubi Games On UK Steam? We Still Don’t Know

An odd phenomenon of the last month or so is the disappearance of Ubisoft’s end-of-year gaming bonanza from the UK version of Steam. While Assassin’s Creed: Unity, Far Cry 4, and The Crew are all available on the US and other international versions of Valve’s blue-grey shop, in Her Majesty’s The United Kingdom, they are conspicuously absent. The games can be bought, at surprisingly huge prices, through the convoluted bizarreness of Uplay, and through other portals like GamersGate or Greenman Gaming, but the most popular and widely used digital distro has an empty shelf. So what’s up?

That’s a question we asked of Ubisoft, and received an unattributed official statement on the matter:

“We’ve been in discussions with Valve about ACU, FC4 and The Crew, but for the time being the games are not available via Steam in the UK. In the meantime, UK customers wishing to purchase either of these games digitally can do so by visiting the Uplay store, our retail partners or other digital distributors. ACU, FC4 and The Crew are available on Steam in other regions outside the UK.”

While the line, “We’ve been in discussions with Valve,” raises eyebrows, unfortunately the statement doesn’t at all address the question of why. Rather, it repeats what we knew. I pressed to see if we could get some information on the why, and was told,

“Unfortunately we have nothing more to add for the moment.”

Bah. Of course, if Ubi are in the midst of negotiating with Valve about something, they’re not going to talk about it. But at the same time, it’s not particularly useful for customers to just get noped.

It’s worth noting that the pricing of Ubisoft’s recent games is also rather striking. While PC games have been £30-£40 for the better part of twenty years, it’s certainly the case that digital distribution massively reduces overheads, and we’ve seen no drop in prices to reflect that. Far Cry 4 and The Crew start at a whopping £50 on GMG and GamersGate, and indeed the same on Ubi’s own Uplay store, making them amongst the most expensive PC games out there. It brings them in line with the massively over-inflated prices for physical copies of console games, which is absolutely crazy. Even guaranteed sellers like Call Of Duty still limit themselves to £40 on PC.

It’s definitely worth noting that the US prices on Steam are the standard $60, which works out at £38. Perhaps this massive discrepancy in pricing could have something to do with the issues of a UK presence? It doesn’t look like we’re going to find out.


  1. Llewyn says:

    If this move saved just one Briton from an expensive pre-order of a buggy launch day then I consider it a fine act on Ubisoft’s part.

    • Chalky says:

      Yes, when you think about it it’s very considerate of Ubisoft to ensure that these games are buggy disasters that nobody should buy for the PC in the first place.

      • MadTinkerer says:

        Wait, so you guys are saying these games are available on Steam in the U.S.? That if I want legitimate copies of these games, I need to put up with UbiDRM and all the other crap? That I have the option of purchasing them if I wanted instead of continuing my personal boycott of games from a publisher I’ve already decided isn’t worth the hassle?

        That’s terrible news! Why do you keep reminding me!? Just be happy that, like EA keeping all of it’s latest PC games away from Steam in all regions, you don’t even have to think about it if you ignore Origin all together.

        Think of EA and Ubisoft as those Asian manufacturers of crappy NES or SNES bootleg consoles that have hundreds of games and the only good ones are hacks, or just copies, of games you already know and probably own. You could buy it for a laugh, but why would you otherwise even want to have it available for purchase, knowing what it is?

        And that is why you British folks, with your malls empty of crappy bootleg consoles and your Steam pages free of Ubisoft games, are better off as consumers.

        • Corb says:

          Don’t forget that even if you buy those pieces of crap on Steam you still have to go through Uplay anyway so Ubisoft merely makes the decision of not buying their crap even easier!

          • JaminBob says:

            Yes. I haven’t touched Ubisoft since buying anno 20-whatever and finding the install process took nearly 3 hours and left a load of absolute shite on my PC.

            So rejoice. And sod off Ubisoft.

    • ColonelClaw says:

      I was thinking the exact same thing. For whatever reason Valve have decided to protect the unsuspecting British public from microtransaction-and-bug-ridden-cut-and-paste-serial games of complete dog excrement.
      How very decent of them.

    • hprice says:

      Maybe just not preorder a game in the first place?? Wait for a few months until the bugs have been fixed, and a real idea of what the game is actually like has been figured out. Take responsibility for your game purchases??

  2. Premium User Badge

    distantlurker says:

    I know it sounds really bourgeois, and has *zero* impact, but I won’t buy their games. From always on this, to PC version delayed that, it’s an endless stream of “FU PC players!”

    Take your Crew, and go Uplay with your self.

    • Jam_Jackk says:

      And they cry wolf that it is the pirates that cause huge damaging loses to sales. Not Uplay. Not awful, embarrassing and down right broken releases. Not rehashes of the same formula sequel after sequel. Not rehashes of the same formula even when creating new IP’s. Not bombarding with trailers and making sales from pure hype. Not Ubisoft employee’s making bizarre and childish remarks about frame rate, resolutions and other topics in gaming.

      Ubisoft have swiftly taken the throne from EA for being the shittiest company in gaming in the past year or two.

    • schlusenbach says:

      This may have zero impact, but I do the same. Ubisoft, EA, Paypal won’t see my money anymore (and haven’t for several years).

    • fish99 says:

      Your personal decision may have little impact, but I wouldn’t be surprised if these games not being on Steam has cost them a sizable chunk of (UK) sales.

    • kaer says:

      Yeah, I kind of wish their games didn’t show up on Steam over here, either. Would save me time when browsing.

      • waltC says:

        What I really can’t understand is the whole Ubisoft/Steam DRM thing. You buy the Ubi game that first runs Steam and then runs Uplay on top of it. Hello? Knock, knock Ubi, anyone home? Are you aiming to create a desire to pirate your IP simply because you like to park it behind so much garbage? Incredible lack of common sense…

  3. Anthile says:

    I have long since given up on Ubisoft pricing. In Germany, both Unity and Far Cry 4 are a staggering 60€ ($74/£47) but for some reason The Crew is only €50. What, is a less of game?

  4. Yargh says:

    I’m actually quite happy with this state of affairs. It makes for less temptation to buy a product I’m fairly certain won’t work properly for me.
    I’ve had terrible luck getting UPlay to work with many of their games and have no intention of buying any more until a much improved service is reported. So at least for the moment, that terrible temptation of the dreaded Steam Sale is gone for the most recent Ubi games.

    • Darkheart says:

      Same for me… During the last big Humble Store sale I bought FarCry 3 for ~6€ and only afterwards saw that it still needs the UPlay client to play it through Steam. Haven’t touched the game since. I really wanted to try it, but UPlay just doesn’t go on my HD.

  5. Syra says:

    But European customers already pay like 60EUR for a game don’t they?

    I don’t see how the price discrimination would hold them back in the UK.

    • Smoky_the_Bear says:

      I think this is definitely a case of them using the smallest core market for their games (British Sterling), to test the waters and see how not being on Steam affects sales. Rather than do it globally and risk losing lots more sales they trial it in the UK, similar to how Blizzard jacked the price of a WoW subscription up ONLY in Britain to look at how people react to a price increase without risking their entire playerbase.

      • Hedgeclipper says:

        I suspect this as well, they want to get rid of steam they just don’t know if they can afford to yet.

    • Snargelfargen says:

      Western European customers, yes. Digital storefronts tend to charge much less in parts of Eastern Europe as piracy is rampant there, and purchasing power less so.

      Even in Western Europe its possible to get cheap keys from resellers (RPS has been featuring these in the bargain bin occasionally). GoG has also started offering game coupons along with new full-priced AAA games. They aren’t allowed to lower the price, so they found another way, something which I really appreciate. Last new game I bought there, I got credits for one 6 euro game and one 10 euro game.

  6. Sp4rkR4t says:

    And in the ever increasing idiocy of Ubi sales & marketing you will notice that The Crew season pass is available to buy through Steam, even though you can’t actually buy the game.

    link to store.steampowered.com

    • Llewyn says:

      That’s not actually available to buy for me. The store page loads, but there’s no add to cart option (this is within the client, logged in within the UK).

  7. Lukasz says:

    Australia here:

    75 USD for Far Cry 4 and AC:U
    110 USD for Far Cry 4 Gold.

    so it seems that those games are priced everywhere high but USA

    • Blackcompany says:

      I have now paid $60 US for several AAA titles. Far Cry 4 and Borderlands games come to mind. And I can honestly say: $60 is the highest I will go. The absolute limit for me where video games are concerned. I simply do not value any video game higher than that and doubt I ever will do.

  8. Jam_Jackk says:

    And they cry wolf that it is the pirates that cause huge damaging loses to sales. Not Uplay. Not awful, embarrassing and down right broken releases. Not rehashes of the same formula sequel after sequel. Not rehashes of the same formula even when creating new IP’s. Not bombarding with trailers and making sales from pure hype. Not Ubisoft employee’s making bizarre and childish remarks about frame rate, resolutions and other topics in gaming.

    Ubisoft have swiftly taken the throne from EA for being the shittiest company in gaming in the past year or two.

    • Smoky_the_Bear says:

      I think the difference is EA were just being intentionally shady but I’ll still credit them with some intelligence. Ubisoft just come across as complete morons in everything they say and do.

  9. FlatBat says:

    Not on Steam or GoG? Then I won’t be buying. Not that I’ve fallen in love with either of these two, but I only want my CC details in so many places and I got to those two first. Also, I can remember my Steam password :-)

    Shame really, I was quite looking forward to playing FC4.

    • Premium User Badge

      phuzz says:

      I did go looking for FC4 on Steam, and almost gave up right then, but I didn’t want to lock myself into a monopoly so I looked elsewhere and found that the price was at least £35 everywhere. That’s when I gave up.
      Apparently it’s still possible to buy the Assassin’s Creed season pass, and claim a free copy of FC4, not tried that myself though, there’ll be a sale in six months or so.

      • darkhog says:

        Tried Kinguin? Usually I can get games there for a really small fraction of regular price.

  10. Spinoza says:

    Luckily, I’m not affected by this. What’s really bothers me is the conspicuous absence of Xenonauts and Wolfenstain New Order from Gamersgate . Anyone have any idea why?

  11. aurious says:

    Yet.. buying a code which has been printed on a piece of paper, packed in a box with a DVD, shipped thousands of miles, unpacked, stored, picked, repacked and delivered to your door costs ~$40 from Tesco or Amazon (presumably elsewhere too)

    For dragon age: inquisition it will cost you £15 less for amazon to send a printed code and disk instead of emailing you a code.

    • Scurra says:

      This is almost certainly related to VAT issues. Which are about to become infinitely more complicated, although it’s something that hasn’t been talked about much.
      But as from 1st January, any digital sales made in EU countries have to counted for VAT at the rate applicable to the customer, rather than the rate applicable to the vendor. Whilst this is an excellent solution to the, um, tax-efficient methods used by the big players (like Amazon and Google) since they can no longer pretend that all of their sales are in e.g. Luxembourg, the unexpected side-effect is that it will probably drive thousands of small businesses out of business since they will have to register for (and apply) VAT when previously they weren’t even close to the appropriate threshold. And they will also have to obtain and store verifiable address data for all of their customers.
      Whilst this is not something that will affect a lot of indie developers since they probably work through platforms that should already be dealing with this (although expect a raft of price increases when people figure out what it actually means), anyone who is trying to operate independently is liable to get a nasty surprise. Also, no-one has any idea how it will impact crowdfunding projects since each backer may have to be dealt with individually.

      Nah, this won’t cause anyone any problems at all, I’m sure…

      • froz says:

        Can you share source of this information?

        As far as I know, it was always like that. Steam always claimed that difference in prizes between € and $ was due to VAT in EU. Also some developers selling games on their websites had VAT automatically appllied according to the customer country.

        Also, as far as I know, most of the issues with tax-hiding in Luxembourg, Iceland or Cyprus are connected to income tax, not VAT. There are of course some ways to not pay VAT as well, but it’s definitely not as simple as registering company in Luxembourg and not pay VAT when you sell products in another country.

      • Timbrelaine says:

        And they will also have to obtain and store verifiable address data for all of their customers.

        I can see this being a hassle if it applies to brick-and-mortar stores, but for most transactions online businesses already need to know your billing and shipping address. Online stores in America, which similarly dodged state taxes for years but must now apply them correctly, don’t seem to have much trouble with it.

        The particulars of the law might make this much more difficult though.

  12. TBK says:

    Netherlands here:
    AC Unity: EUR. 59.99
    Far Cry 4: EUR. 59.99

    Normally new pc games are 49.99.

    Has anyone considered the UK might actually be a test for Ubisoft? To find out what the impact on sales might be if they ignore Steam as a distribution platform.

    If the data is favorable they might use it in their negotiations with Steam. Or perhaps they will start ignoring Steam in other markets as well.

    • SanguineAngel says:

      Seems unlikely to me initially. In fact it seems odd on the whole. With Far Cry 4, AC: Unity and The Crew, Ubi must have assessed their line-up as particularly strong. In such a risk-averse industry (with a company too afraid to step outside their standard model for the perfect computer game) it would be a risky move to give up what is probably a big slice of an unusually large pie.

      Unless, of course, they calculated that with sufficient advertising (and they have indeed been pushing hard in that respect) then they could offset that sacrifice with sufficient product awareness. So on reflection, seems plausible

      • froz says:

        That might be a show of force to steam (or the other way around). Ubisoft showing Steam it can still sell the games without it or Steam showing Ubi the opposite. It’s all about money for sure.

  13. Krazen says:

    it’s certainly the case that digital distribution massively reduces overheads

    Well don’t Steam take a 30% cut from the price? I’ve no idea how that compares to the likes of Amazon & GAME.

    • Ajmist says:

      Edit: Looked it up game stop operate on 29% gross margin and given how many second hand games they sell its probably 20% or lower.

  14. iainl says:

    I have to ask, of those who were actually put off buying an Ubisoft game because Steam didn’t have it in the UK, were any of you seriously going to £50 in the first place? I know I wasn’t; it’s just that when / if I pick it up in a sale it would be convenient to have it in my Steam list and do the download off a server with decent bandwidth.

    • VelvetFistIronGlove says:

      I won’t buy any new game for more than £25. I can still find most new releases I’m interested in for this price (thanks, Savygamer!), altthough often it’s only physical copies that dip to that price. It’s all quite bizarre.

  15. derbefrier says:

    How strange. I suppose it could be the pricing but I was under the impression steam let the 3rd party set their own prices. Maybe that’s changed? It will be interesting to find out what’s going on, if we ever do.

    • Archonsod says:

      Most likely Valve don’t consider the UK a separate market from the rest of Europe while Ubisoft does. Probably also explains why games on Steam don’t carry the “UK Edition” monicker they do on UPlay.

  16. ukpanik says:

    Out of sight, out of mind.

  17. Nereus says:

    I live in New Zealand, we get the inflated Australian prices (as much as 100% markup over USD sometimes), but with a weaker economy to try and pay for them.

    HAHAHAHAHAHAHA. Pay for ubisoft products. That’s good.

  18. Volcanu says:

    It is utterly bizarre. I was quite tempted to buy Far Cry 4 until I saw the pretty universal £50 they wanted for it. Instead I bought Far Cry 3 for something like £3.74 -from Steam. So it’s more or less one extreme to another. The fact you can buy nearly 15 copies of the previous game (which judging by reviews is pretty much the same, setting aside) means I’m happy to wait until FC4 is similarly priced in a few years time.

    I notice EA are also trying this one with DA:I – which I’m quite interested in playing, but again, not at £50. Surely a lot of people are similarly dissuaded? It’s as much the principle for me rather than the actual money. £40 and I probably would have bought it- at the more normal £30-35 I definitely would have done. I just resent suddenly being expected to pay £50 through a proprietary storefront because ‘reasons’. We all know that digital distribution should be cheaper than physical products AND without a cut going to MS and Sony there is no earthly reason why a PC title should be MORE expensive than a console title. I’ve just looked at amazon and DA:I is £34.99 on PS4 but £49.99 if I want to download it from Origin. It makes no sense.

    • Nasarius says:

      in a few years time

      Far Cry 3 was released in late 2012. It was $7.49 on Steam in slightly less than a year.

      Honestly, it’s a little strange that so many people are still buying AAA games at full price on release. There are maybe one or two games per year which I really want to play immediately. For everything else, I’m more than happy to wait until it’s patched, loaded with DLC, and super cheap.

      • MartinWisse says:

        Most people are probably in the same boat, but there’s a big enough gaming market that even so, huge and pricey AAA games can still make shedloads of money.

    • SanguineAngel says:

      I would imagine they’re trying to use the release momentum to milk those who are willing to pay a premium for as much as possible. However, that takes it over the threshold for many, such as yourself. So you’ll wait and as you wait, the amount you’re willing to pay will likely reduce.

      They’ll drop the price at some point but it might not be enough to appeal to your new purchase threshold. So I wonder if this practice will end up losing money in the long run.

      • Volcanu says:

        Yeah I suspect you are right. They will almost certainly have done their research and have probably found that (particularly for ‘franchise’ games) there is a sizeable enough group of people who want the game on release badly enough to pay those high prices. And presumably they are banking on the extra margin being more than enough to offset any fall in volume through lost sales from those that would pay £40 but not £50.

        Then when the early adopters have been exhausted, in the next phase they probably go for high volume, low margin with the large numbers of people who wont pay very much for a game, leading to these pretty rapid drop off in prices. I have to say I have been struck by the fall off in price for some new PC games. Its pretty staggering. I mean recent titles like Alien: Isolation, Shadow of Mordor and The Evil Within have all been available for less than £20 recently.

    • Werthead says:

      DA:I was down to £38 earlier today on Amazon, for the physical box and disk. Yet the digital downloand on Amazon is still £49.99. Very weird.

  19. Guvornator says:

    “Even guaranteed sellers like Call Of Duty still limit themselves to £40 on PC.”

    Call of Duty may, but FIFA 15 was asking for something close to £60 on release day. I think we’re going to start seeing a lot of this on these closed markets.

  20. Vurogj says:

    I am absolutely fine with this. It just adds to a long list of ways in which Ubisoft are saying to me “We don’t actually want your money”. Suits me, there are so so many publishers out there who DO want my money, and are willing to give me good, playable games in exchange for said money, that I’ll go to them instead. Your loss.

  21. Amatyr says:

    The pricing isn’t just an Ubi thing. At the moment there’s the insanity that even on Amazon, DA:I is £50 digital but about £35 for a physical copy.

    • Volcanu says:

      Yep I have noticed that. Lunacy when DA:I is being sold through EA’s own store -so you cant even make the argument that Valve’s cut (for Steam titles) necessitates a higher price than a physical copy.

    • Archonsod says:

      Pre-order was discounted down to about £40-ish though. If pre-orders make up the majority of their digital sales it could just be a roundabout way to avoid selling those at a discount.

  22. Sgt_Big_Bubbaloola says:

    And these companies wonder why CD Key sites are so popular. Yikes!

  23. Colthor says:

    Bugbear: remember that US prices don’t include sales tax.

    Once you’ve added 20% VAT that $60 game translates to £46, which is a much smaller discrepancy.

    That’s still stupid money, but the game will be less than a fiver soon enough so buy it then rather than now, and play all of those other games you’ve bought for less than a fiver in the meantime :)

    • pepperfez says:

      As a USian, I would happily trade rock-bottom prices on new games for a consistently well-funded government.

      • Colthor says:

        Oh, the tax isn’t the bugbear – it’s the not taking it into account in currency conversions.

        • John Walker says:

          Does US Steam apply sales tax depending upon the state you’re living in?

          • Colthor says:

            I can’t test, but a cursory Google suggests it does (at checkout?) if you’re in Washington, but that you’re supposed to declare it and pay it off your own back elsewhere. That sounds iffy to me. But not including it in prices is standard US behaviour, right?

            In the UK the checkout page says “VAT: All prices include VAT where applicable”.

  24. melnificent says:

    I’d like to think that it’s because Valve want a lower price.

    Reality though is that Ubi includes In-Game Macrotransactions in all the missing games. Valve most likely want 30% of that too and ubi are saying no.

    • Seafort says:

      So they said no on UK store but said yes to the rest of the world? :P

      • The Sombrero Kid says:

        Seems more likely that Ubisoft hedged their bets and agreed to the 30% everywhere but their 3rd biggest market.

      • Hedgeclipper says:

        My guess is they’re testing to see how willing their customers are to follow if they abandon Steam. Do they still manage to sell enough copies and DLC to make more than when they’re paying Valve for the platform? If yes extend to the rest of the world, if no, “We suddenly resolved the problem with Steam”

  25. Seafort says:

    Ubisoft can keep them off Steam as far as I’m concerned.

    £50 for a PC game is ludicrous especially for the buggy and broken games that Ubisoft release nowadays.

    Personally I won’t pay no more than £25 for these so-called AAA games. If I can’t find them lower than that I won’t buy them till the price comes down below £25.

    I’m sick and tired of publishers taking the piss out of their customers and it’s about time they woke up before they go bust as more and more people stop preordering and start looking for the cheaper deals after launch.

  26. The Sombrero Kid says:

    tbh they’re doing us a favour, i could do without playing the same game over and over again but with more and more $70 microtransactions

  27. Wulfram says:

    Digital DA:I was £50 too, so it’s not just Ubisoft

  28. SpacemanSpliff says:

    UK, this is a good thing.

  29. Gap Gen says:

    One thing worth noting is that if prices went up with a 2% inflation every year, they’d be 50% more expensive than the price they were 20 years ago. Not saying I’d pay £50 for a game, of course, and in any case like you say distribution costs are down (even if Steam takes a hefty cut) plus the sales mentality means that a lot of people won’t buy PC games until they hit the £10-15 mark.

    I suspect that this is just Steam and Ubisoft trying to figure out who the bigger gorilla is, and whether Ubisoft hurts more from being blocked from Steam or whether Steam loses more money from not selling the AssCreeds.

    • SanguineAngel says:

      As with many luxury items, games have reduced in relative value as they have become both more popular and more common.

      I think we might be seeing price hikes now as we may have reached a point where saturation makes it difficult to attract new customers through competitive pricing and advertising.

      • Gap Gen says:

        Interesting. I suppose another thing is that Activision have decided that they can charge full whack for their AAA games, and Ubisoft and EA are getting in on that.

  30. Insidious Rex says:

    I got Far Cry 4 for around £18 buying it through Origin India where I *definitely* live. Hey if big companies want to benefit from globalisation, I will too.

    • Frosty Grin says:

      Do you realize that this practice is the reason why prices went up in Indian stores? Sure, you like cheap games, but gamers actually in India need them more than you do.

  31. f4stjack says:

    Well to be honest as long as they enforce installing uplay in games bought from steam I won’t be touching any of their games with a stick. Hell, I am even not comfortable with steam even though its drm strategy is mild compared to the others.

  32. Simon_Scott says:

    The thing that struck me most when filling in the exit questionnaire from The Crew beta, was “this is not a £50 game”. The only logic to the UK non-Steamness seems to be to drive sales at the £50 price point. That would make more sense were it not for the US availability at a lower price.

    One might argue that PC games deserve a higher price because of piracy, that doesn’t sit well with “always on” games like the Crew. Also, as we know that piracy on AAA titles only diminishes sales by about 1 per cent, I’d expect a 1 per cent increase in price only. £40.40.

    Tough on tort. Tough on the causes of tort.

  33. Yokorose says:

    All i know is there was some stuff about this where ubisoft had sign some contract with Game the UK store .that stopped steam having the games on steam for a month to 2 months and do not know why this contract is still going when Game is losing lots of money as it is and i know people who will not buy ubisoft games if they can not get them on steam. with me i will not buy them if i cant get them on steam and if they are gonna keep using uplay as Uplay sucks so much.

  34. Beernut says:

    At what point can the media justify ignoring a publisher and its games? The level of bullshit Ubisoft threw at the world just in this year alone should bring them pretty close to the line imho.

    Lies, deception, misinformation, questionable embargos, buggy games that were clearly not ready for release. And a constant wall of silence or deflection of legitimate questions for the press, until a shitstorm had grown too large to ignore anymore. If it was me, I’d probably put ubisoft-“news” on a six-month-hiatus and let someone else post their polished trailers and press-statements. Which is why I never should work in journalism in the first place, too easily offended I guess.

    But honestly, I’ll draw the consequence for myself by feeding my newsblur-filter with the name “Ubisoft” and a list of the names of Ubisoft’s franchises, so I won’t click on articles reporting on them anymore. Life’s too short. :)

    • pepperfez says:

      Since they themselves are asking for media not to review their games, it’s really the only decent thing to do.

    • El_Emmental says:

      It depends on what kind of media you are.

      If you are a blogger recommending video games to your readers, you might want to not cover (or only provide a short text summary every 3 months or so) Ubisoft games if you think the company and the products they sell do not deserve your coverage.

      If you are a “journalist” reporting on the VG industry, you still have to cover Ubisoft releases and their latest shenanigans – the whole point of investigative and quality journalism is to decipher, analyze and contextualize everything you cover, especially the things that are revolting or shocking at first.

      If you are a “journalist” reporting on video games for your readers (so a bit of journalism, a bit of recommendation), it is your duty to do that : report (that includes checking sources and analyzing behind-the-scene to not misreport a serious news) – you may want to add a disclaimer at the top about Ubisoft, Uplay and the latest UbiDRM, but blacklisting a publisher and its games would be, in my opinion, unprofessional, inefficient and validating the “blacklisting” done by publishers in retaliation.

  35. DrManhatten says:

    Well maybe I say the obvious because Steam sux?

  36. Airguitarist says:

    For Me the issue is £50 for a PC game that is locked to my account, while our console cousins are free to sell and swap or loan their game to get value from an initially high purchase price. PC gaming has had a lower buy in point in exchange for CD key authentication and a one user license.

    I strongly suspect Ubi are capitalizing on those early adopters that will buy regardless and will make full value from them before allowing steam et al to make money from those who will wait for lower price points.