Snapchat Probably Teasing Call Of Duty: Black Ops 3


Ah good, it’s time to start talking about Next Call Of Duty and how it’s probably going to be Call of Duty: Black Ops 3 because a Snapchat campaign – yes Snapchat, shut up – implies as much.

While streaming some Black Ops 2, YouTuber Drift0r picked up on the addition of one of those QR code ghost things Snapchat introduced so you can befriend #brands and #engage with their #content easily.

“I have a feeling this is going to be like a viral marketing campaign,” he notes on the video. “Like in a couple of days if you follow the little ghosty you will get a picture of Black Ops 3 tweeted out or Snapchatted out? I don’t really Snapchat so I don’t know how that works.”

He was right.

And, lo, Snapchats did start appearing.

They’re these grainy, washed-out snippets which are set up like relaxation or therapy videos but gradually interspersed with subtle Call of Duty touches like, y’know, A HELICOPTER AND DRIPPING BLOOD AND SOLDIERS. It’s still at the cryptic stage, is what I’m trying to say. The cryptic stage where it’s Call of Duty announcement season, it’s Black Ops series developer Treyarch’s turn to produce something and the viral marketing campaign is rooted in Black Ops 2.

Here’s one so you can see what I mean:

Pre-announcement Call of Duty hype feels like the Activision marketing department is nursing a swollen abdomen, keeps disappearing to be sick and has Snapchatted you several positive pregnancy tests yet if you ask them when the baby’s due and if they’ve thought about names they get all defensive and say they don’t know what you’re talking about.

I guess on the plus side a second person might start Snapchatting me now. Leigh Alexander and Brendy Caldwell have both cut me off because apparently it’s not okay to just enjoy other people’s Snapchats. The only person I have left is my friend Matt who uses it to tell people how moving house is going. Perhaps I need #brands. #brands will never be sad that I just consumed their #content.


  1. Da5e says:

    I’ll add you on Snapchat! I’ll add everyone on Snapchat. Let’s all add each other on Snapchat! Then we can share stories of our interactions with branded content!

  2. Bull0 says:

    That’s a shame, I was hoping for more of a World at War 2. This is going to be more near-future bollocks, isn’t it?

    • Bull0 says:

      That said, I guess there’s still a chance it’s a World at War 2…

  3. Premium User Badge

    distantlurker says:

    Half Life 3 to confirm on Tinder.

    Who Would Gordon Freeman Do?

  4. int says:

    I’d never even heard of snapchat until this article. Still don’t know what it is.

  5. Monggerel says:

    So… helicopters dripping blood advertised with dead children ghosts? How adorbsable!

  6. derbefrier says:

    Meh was hoping for a World at War 2. Thats about the only new CoD game that might get me to buy one again. I would love a good “next gen” WW2 fps. Red Orchastra 2 is fine for multiplayer but i wanna storm the beaches of Normandy with all of the graphics damnit.

  7. Dinjoralo says:

    Isn’t that the ghostery icon in that picture?

  8. Ostymandias says:

    Call of Duty is like American politics; I have no say in how they are made, they don’t really concern me but they still influence my everyday life in some way. Also they can be quite enjoyable to watch from a distance if someone puts Kevin Space in them

    On the other note, aren’t these games starting to feel even more tasteless with all that’s going on in Ukraine and Syria and whatnot? 2close2war to simulate it on my computer

    • derbefrier says:

      we are always close to war. You probably just havent been paying attention.