Assassin’s Creed Marketing Fails To Find The Fun In Pimps, Cripples, ‘Savages’ And Famine

“Admire the Chief’s feather headdress, his wives’ shameless outfits and the adorable little faces of their red-skinned offspring. Feeding time is not to be missed!”

If that excerpt from the XIXth Century Search Engine hasn’t caused your sides to split, don’t worry – there’s more. Ubisoft sent news of their latest AssCreed [official site] marketing initiative this morning, calling it “a rich historical research tool designed to look just like the search engines our great-great-great-grandparents used in 1868”. I clicked on it expecting an irritating collection of steampunk iDevices and mustachioed memes. What I found was somehow worse than that.

We commended Ubi recently on their apparent move toward improving the diversity and treatment of the series’ cast. Then with its tired references to “savages”, the health benefits of a diet based on the Irish potato famine, “pimping”, “MILFY” and an “anti-hysteria vibro-massager”, this new excretion of web-bits is an Armstrong-like step backwards.

I used the word “references” because most of the #content here really doesn’t fall into the category of jokes, wit or humour. One page simply states that human zoos existed and that they “annoy the humanists who see them as nothing more than a degrading display of human beings“. Well, yes. I found that particular piece of information right after seeing the “Crippled Cupid picks of the month“. That’s almost certainly supposed to be funny because of the alliteration and the twist on OK Cupid. The joke disintegrated entirely when I remembered the search term I typed in to find this collection of wounded fellows. It was ‘Crimea‘.

Men can also find advice on a thrilling new career as a pimp, with advice about “ongoing tart training” and “outfits that get results”. As if that weren’t enough, Ubi have also provided some Victorian porn. Take your pick from MILFY, “the shameless mother” who cavorts with dogs and goats, or Fairy Leg, a site that mocks the idea of Victorians admiring knees and ankles, but blows whatever fragment of joke might have existed by showing the entire leg and more besides.

For the ladies, there’s advice on unwanted pregnancies (found using the auto-suggested search term “abortion“) and fashion (because twerking is about as relevant and amusing to the mainstream in October 2015 as it was in the 19th century). Those suffering from hysteria should visit a physician equipped with the “Granville Dildo“, which allows the doctor to treat “patients on an industrial scale without tiring [his] wrist”. When American Horror Story manages to treat the historical institutionalised abuse of women with more sensitivity than a piece of marketing fluff, it’s arguable that the fluff should be stricken from the record. There’s a cheery spot of domestic abuse in the “how to ruin your marriage: top tips” for poor people as well.

What else? A detox program inspired by the Irish potato famine is just about as funny and well-worked as my description of it there. Beyond using the words detox and famine in the same paragraph it’s about as amusing as cholera. And that phrase, “about as amusing as cholera”, is around the level of the rest of this collection of half-baked witticisms. Even if it doesn’t manage to make you grimace, it’s not going to make you laugh.

It feels like something that Ubisoft outsourced and then forgot to check through before uploading. Maybe they asked some of the twats who write student rag mags to cook up some jokes about Victorian Britain and just spunked the results straight onto the internet. Even when it isn’t tediously inappropriate, it’s simply full of holes. I searched for ‘England’ and received this response. The site suggested I search for Poland instead, which led to me this page.

It doesn’t mention Poland. If I squint hard enough and use a gigantic set of binoculars I can just about see the joke. An opinion piece on The Colonies is written in the voice of a generation of smugly superior gentry who cannot understand any argument against free labour: “If we wish to preserve our privileges we must fight for them!” It’s a joke done better elsewhere and the entries are all too brief to establish an authorial tone. The Dandy’s Gazette is much like London World News, and all of the adverts are the same blend of troubling historical fact and ‘comedy’ graphics.

Searching for ‘gay‘ throws this onto the screen. I get the joke but it highlights the complete lack of internal consistency yet again. Presumably, we are to believe that Queen Vic was a big fan of milfs and pimps.

I’m baffled. There’s no reason for this to exist. It’s not going to help in the quest to raise awareness of a game that everyone already knows too much about, but it’s just about cheap and nasty enough to rub off on Syndicate like an overexcited aristocrat on his startled maidservant. The ugliness is contagious.

94 Comments

Top comments

  1. Sin Vega says:

    Compare and contrast this shite to The Weekly (http://theweekly.co.uk/), a defunct 15 year old website, and its woefulness is made all the more staggering.
  1. MadMinstrel says:

    I searched for blackjack and hookers, but nothing came up.

  2. goalcam says:

    Why on Gord’s green earth is this a thing that exists? Yikes.

    • eightohnine says:

      One sunny morning, in a random ad agency:
      Chief creative bloke: “Guys, guys, we’re doing the promo-stuff for the new AssCreed game!”
      Ad guy 1: “Woot!”
      Ad guy 2: “Awesome!”
      Ad guy 3: “Sweet!”
      Chief creative bloke: “OK, got any ideas for what we could do?”
      All employees huddle together and do their ad thing, a lot of ideas are thrown around the room, but either they don’t stick or they “have been done before”. This process goes on for two week until a thin voice proposes from one corner of the room: “How about Google Search set in the 19th century?”
      Ad guy 1: “Woot!”
      Ad guy 2: “Awesome!”
      Ad guy 3: “Sweet!”
      Chief creative bloke: “Cool, we’ll do this, I’ll propose the idea to Ubi!”
      The ad collective prepares a fancy presentation as the honcho recites current buzzwords.
      Presentation day comes…
      Chief creative bloke: “Guys, guys, the idea is sold! We begin implementing it starting NOW!”
      Ad guy 1: “Woot!”
      Ad guy 2: “Awesome!”
      Ad guy 3: “Sweet!”
      Days and nights and weekends fly by, while the ad geniuses fine-tune the husk of an idea into a viable product. But more questions arise than answers are found. Until, during one of the meetings a random voice of reason contemplates: “Sooo… it’s not exactly Google Search we’re building here. We’ll need to funnel the users towards certain keywords, because otherwise they won’t find anything.”
      Ad guy 1: “Woot?”
      Ad guy 2: “Awesome?”
      Ad guy 3: “Sweet?”
      Chief creative bloke: “So what? At least we’ll make those answers edgy, salty and “true to that time” so that’s OK.”
      Ad guy 1: “Woot!”
      Ad guy 2: “Awesome!”
      Ad guy 3: “Sweet!”
      Another round of meetings later. Voice of reason: “Hey, look, it’s… not working. The initial idea seemed great, but to be honest, we just can’t deliver fully to make it work out. Maybe we should reconsider?”.
      Ad guy 1: “…”
      Ad guy 2: “…”
      Ad guy 3: “…”
      Chief creative bloke: “Reconsider? The fuck?! We’re ad guys, we won’t stop just because something isn’t working! We’ll put our heads down and hammer it through the wall as we always do! After all, we just need to bring this thing online, who cares about it after that? Who?! Not. us!”
      Ad guy 1: “Woot!”
      Ad guy 2: “Awesome!”
      Ad guy 3: “Sweet!”

      (Source: Used to work in advertising)

      • TaylanK says:

        Or:

        Owner of the Agency: Hey guys, I heard all your ideas but guess what, we’re gonna go ahead with my idea instead, as half-baked as it might be and no matter I don’t fully understand the industry or the subject matter. Here are the very very broad strokes. Fill in the details and make it work. If it doesn’t work it’s your fault.

        (Source: also used to work in advertising)

        • eightohnine says:

          Ugh, definitely had that happen a few times…

          But my all time favorite remains as follows:
          “Guys, so you all know we presented our ideas to the customer yesterday? That one awesome forward-thinking idea A and the two filler ideas B and C? Well… the customer is afraid to do A, but he wants us to mishmash B and C together into something new.”

    • Mr Coot says:

      Probably because the Ubi marketers are ascribing to the dogma of any publicity is good publicity. Outrage and offence will get the word out just as well as cleverness and entertainment.

      I hate Ubi on account of UPLAY. Protective in this instance.

      • April March says:

        I wish I had your optmism and could also believe this was deliberately offensive. It would somehow be more assuring to believe they at least knew what they were doing.

  3. dreadguacamole says:

    “it’s just about cheap and nasty enough to rub off on Syndicate like an overexcited aristocrat on his startled maidservant”

    Don’t ever change, RPS

    • BTAxis says:

      Except by bringing back the edit button, obv.

    • dsch says:

      The thing is, this is exactly the kind of humour the piece is complaining about. If you want to complain about not-very-funny ways of ‘edgily’ highlighting Ye Olden Racism/Misogyny/whatever, don’t turn around and do it yourself.

      • Borodin says:

        @dsch I think you rather missed the point

      • dreadguacamole says:

        It’s the type of humor the piece is complaining about, but well done. It’s the difference between a Friedberg/Seltzer movie and one that actually has jokes in it.

        • dsch says:

          So it’s “okay” if it’s funny?

          • thebigJ_A says:

            You’re still missing the point.

            They’re shining a light on it.

          • dreadguacamole says:

            Funny excuses a lot of things! A lot of humor out there is based on being offensive or subversive. Even if the joke fails, it can still be forgiven effort and thought were spent on it, if it displays a measure of wit or imagination. None of that applies to this half arsed crap ubisoft pushed out.

          • dsch says:

            “Shining a light”? That is BS. There is no awareness there at all. It’s circlejerk of hypocrisy.

          • dethtoll says:

            I know you’re a bit of the odd man out here but I agree with you.

  4. pepperfez says:

    I searched for ‘England’[…]The site suggested I search for Poland instead
    Alone among the search results, this is actually pretty funny.

  5. amateurviking says:

    Ugh

  6. The First Door says:

    I must admit that I was pretty offended before I even got to the thing by them calling it a ‘XIXth Century Search Engine’. Putting ‘th’ after Roman Numerals just looks silly.

  7. rustybroomhandle says:

    What’s with these AAA marketing departments? Next thing you know Activision will be posing as a news agency and posting fake reports of drone attacks in Singapore on Twitter.

    • Premium User Badge

      X_kot says:

      I see what you did there. o_0

    • Distec says:

      You’re a fucking idiot* if you’re getting your breaking news reports from the Call of Duty twitter feed. And the same goes for anybody who thinks it requires a modicum of concern.

      (Not you specifically)

      • hotmaildidntwork says:

        I feel like that both undersells the obfuscation that tends to happen as information spreads, regardless of source or accuracy, and also carelessly ignores the vast numbers of fucking idiots available at a given moment in the modern world.

        • Distec says:

          You have a point. But I think it’s backward to gripe about the source when the issue is other people being dumb with it.

          If something were to actually happen as a result of those tweets, my blame would lie entirely with the idiots who don’t understand the internet and whatever crappy media outlet that doubtlessly provoked it.

  8. Kefren says:

    I am disappointed in the parser. link to tiikoni.com

  9. scannerbarkly says:

    Seems to accurately display Britain’s gross historical attitude towards the rest of the world.

    • DrollRemark says:

      Really? The tone is all over the place. It’s some weird attempt to mish-mash things from the 19th century through a modern lense that utterly fails to have any kind of significant voice. It’s like they thought “if we just mention stuff from the past, that’s enough to make it historic!”

    • Gap Gen says:

      “All the leaders who killed millions of their own subjects in WWII are monsters, except the ones who won, who are The Best”

  10. Premium User Badge

    distantlurker says:

    Comedy = Tragedy + time.

    This still won’t be funny in another 147 years.

  11. Premium User Badge

    X_kot says:

    Ya know, I can almost see how this started out as an interesting idea in the head of an Ubi marketeer. The AssCreed games have used historical imagery to good effect illustrating the ebb and flow of Templar power, so let’s run a campaign like that. Then the group meeting happens, the idea is boiled down to “past stuff + modern stuff + something edgy the kids will like = $$$$”. Remember Hitman Absolution’s “Put a Hit on a Friend” Facebook stunt?

    Ubi and Squeenix need an intervention.

  12. Sin Vega says:

    Compare and contrast this shite to The Weekly (link to theweekly.co.uk), a defunct 15 year old website, and its woefulness is made all the more staggering.

  13. Asurmen says:

    I don’t understand why this exists but none of it offended me. It’s just…silly and pointless.

  14. Renevent says:

    Fun advertising site, you can tell a lot of effort went into it. I didn’t find anything offensive about it either.

    • DrollRemark says:

      Here’s a fun game!

      On that keyboard input device of your personal computer, press the buttons “Control” and “F” at the same time. This should hopefully bring up a search bar in the internet browser you’re currently using. Type into that bar “offen” (so that we catch “offend”, “offense” AND “offence”!), and let’s have a look at how many times that term crops up in this article.

      Wait, what’s that? The only people who’ve mentioned offense are in the comment section? The article itself only talks about how desperately unfunny this whole thing is? Well I never!

  15. noodlecake says:

    My dad works in the games industry and he says this kind of thing just happens when you have too many people sat around a table and most of them don’t really have a clue.

    You’ll know this if you’ve ever watched The Apprentice.

  16. Tasloi says:

    A pretty bland, uninspired marketing idea for this game, though nothing that would require the need for a fainting couch.

  17. Distec says:

    Just UGH.

  18. DeFrank says:

    *shrug*

  19. Kollega says:

    So, let me get this straight. It’s a “Victorian-era search engine”… and searching for “gay” brings up “it’s against Victorian morality so we won’t talk about it” rather than something related to cheerful and happy demeanor.

    …the people making this really didn’t have the slightest idea of what they were doing, now have they?

  20. eggy toast says:

    I’m glad that RPS had nothing better to do than whinge limp wristedly about an advert they didn’t like. Very effectual, much journalism.

    • Premium User Badge

      John Walker says:

      The yawn-inducing attempt to insult here is obviously unproblematic. What bothers me is that you were content to write “RPS had nothing better to do.”

      It’s so drearily dumb a thing to say, as if this article were the sole output from everyone working at RPS this week. As if the insinuation makes even a lick of sense.

      It’s a comment so clearly prejudiced by and revealing of your own narrow interests, as presumably if Adam had put an hour into writing a post about how, I dunno, rich men have it so tough you’d not be leaping in with your concerns about our triaging of games news. It just doesn’t happen to chime with something you care about, so it becomes problematic to you that it exists. Gosh, doesn’t it embarrass you that you took the time to denounce the existence of something on the internet that wasn’t a priority for you? That must keep you awfully busy.

      Please, continue in your struggle to insult us, but don’t be so dreadful as to use that idiotic phrase.

      • xyzzy frobozz says:

        Actually Eggy Toast….

        I was unaware that this so called “campaign” existed.

        This probably has something to do with my general disinterest in all things AssCreed. Or maybe it has something to do with Ubi’s dogshite business practices, or how they treat gamers. Maybe it has something to do with their bloatware-cum-DRM that comes free-with-every-game(TM).

        Whatever it is, I was unaware that this what-the-fuck-were-they-thinking marketing attempt existed. I suspect that many others would be in a similar position of not knowing unless RPS brought it to their attention.

        So in my book that’s a win for gaming journalism.

        I guess you’ll have to go elsewhere for your “WOW-a-new-AssCreed-it’s-ZOMG-totes-amazeballs” fix.

        Leave the adults in peace now.

  21. kud13 says:

    I was actually gonna check it out before commenting, but apparently it doesn’t support BlackBerry viewing. Ah well.

    I honestly believe that the UbiMarketing head is a firm believer in the “no publicity is bad publicity” thing.

  22. Chorltonwheelie says:

    Well…..somebody got out of bed the wrong side this morning didn’t they.

    (Honestly, it’s just shit. If you find it wildly offensive you really need to get out more. Besides, if it had lazy graphics and Cara had written about it you’d have been all over it).

    • Nereus says:

      As a comedy lover myself, nothing offends me more than low effort attempts at it. This is about as low effort as it gets without resorting to memebase.

      • hungrycookpot says:

        Bad comedy “offends” you? I think we need a new word for what being offended used to mean.

  23. lupinewolf says:

    This is so Ubisoft. I went to the page to check the search engine and had to endure 30 seconds of smoke and mirrors before getting to the actual gameplay.

  24. Comrade says:

    Sounds like Ubisoft knows their audience.

    Also, this is one of those rare instances where the mobile version of the site is clearly superior to the desktop version. They took mobile-first design principles pretty literally.

  25. daphne says:

    A rare lapse of lucidity from my favourite RPS contributor. What exactly were you expecting?

    This does get unimpressive really quickly but to be actually offended by it seems like a step too far.

    • pepperfez says:

      Is alright to be offended by its resolute unfunniness? I mean, I’m offended that someone thought so little of me, the games consumer, that they expected me to find humour in this slop.

      • jonahcutter says:

        God don’t do that. Be offended by the content by all means. But if someone trying to be funny and falling painfully short outrages you, you must spend the better part of your life in perpetually agitation.

        Media is filled to overflowing with people who think they’re funny but who are anything but (certain serious-minded game writers attempting “humor” columns come to mind). Some people have teh funny, some don’t.

        Don’t let teh unfunny getcha down!

        • Sin Vega says:

          There’s being unfunny, and then there’s the implication (or sometimes insinuation) that the person you’re talking to would find that funny. So, if someone tells a joke and it falls flat, that’s a different matter to someone insulting you by kicking a tiny baby, then nudging you and going “ha ha you find that sort of thing funny, right?”.

          Obviously an extreme example, but then those are the most fun.

          • hungrycookpot says:

            That’s like saying “being rejected physically hurts me” because of the possibility that someone might stab you when they turn you down for a date. Being offended and finding something lame are two completely different concepts.

  26. aircool says:

    I’m not sure if they meant it, but the modern internet throws tasteless shite at you all day.

    Q: If you want tasteless… how many potatoes does it take to kill and Irishman?

    A: None.

    Do people really get offended at that sort of thing these days? Ok, supporters of the IRA might take offence as they can obviously pass down grudges in their genes.

    The internet is generally a toxic environment.

    • Brigand says:

      Yeah but that at least works as a joke. The Famine as a detox thing just isn’t funny. If you miss out on the humour all you’ve got left is the trying to make fun of people starving to death.
      And saying only supporters of the IRA might find that offensive is just stupid. There’s memorials all across the country, it’s got nothing to do with nationalism.

      • Distec says:

        Well, yes. Arguably, if you miss out on the humor of most jokes, all you’ve got left is “trying to make fun of” a wide assortment of mundane and terrible topics. That seems like an argument against humor in general.

        • Premium User Badge

          Aerothorn says:

          It’s an argument against badly-done humor, specifically combining badly-done humor with sensitive subject matter.

          • Distec says:

            Probably right, although I think it was oddly constructed with that wording. And I’ve met enough people who get peeved by any humor over “sensitive” subjects (there are pretty much no acceptable jokes about certain topics to some people).

        • Brigand says:

          If a knock knock joke falls flat you’re just left with some awkwardly assembled wordplay. If a joke about the Famine fails you’re left with a sensitive topic that you just attempted to make fun of. One carries more risk to offend, don’t you think? If you’re going to make a joke about a sensitive topic then you have to make sure it works.
          The ‘how many potatoes does it take to kill an Irishman?’ joke works because of the shock at how tasteless it is. The joke hinges on the shock value, and the laughter is in response to that, not the actual Famine.
          The Ubisoft one is just some pamphlet with no solid punchline, it doesn’t allow anyone to build up an expectation and then be shocked by how quickly that expectation is turned. It’s just ‘look, we compared the famine to a detox weekend’ there’s nothing behind it other than ‘oh this is an edgy topic.’

          • aircool says:

            “The joke hinges on the shock value, and the laughter is in response to that”.

            You hit the nail square on the head. Of course, ignorance of the potato famine and its consequences will leave you scratching your head at the joke, especially as it doesn’t seem to make sense because you’re expecting a punchline:

            The answer is ‘x’ potatoes because…

            As for the crash diet of eating zero potatoes on that website, it’s not really poking fun at the famine, but at the lunacy of the ‘fad’ diet. Additional irony can be found in the fact that, having such cheap food sources as we do, means that some of us actually have to starve ourselves to be healthy.

            It’s not particularly funny, but it is relevant if you look a little deeper. What that website is attempting to do is re-create our modern internet’s capability to throw up (no pun intended) crazy sounding material, only to find out that there’s underlying truth to the subject.

    • Sarfrin says:

      That rather depends on which parts of the Internet you frequent. I don’t at all agree with your notion that the crass, thoughtless use of historical injustices for cheap laughs is de facto inoffensive simply because Internet contains a lot of arseholes.

    • Martel says:

      “There are a lot of assholes in the world, therefore it’s ok if I’m one too!”

  27. aircool says:

    You do realise that there’s a lot of underlying facts in those articles?

  28. aircool says:

    Oh, and the ‘gay’ thing is a piss take of Ask Jeeves.

    I think you’ve got the wrong end of the stick here… these things aren’t supposed to be funny, but more of a ‘no-way… that’s true?’ kinda vibe.

  29. Jmerz says:

    Im sorry your advertising experience was not very pleasant. Congratulations on doing the good thing and writing a jillion words about a marketing campaign. Im sure UbiSoft appreciates the fact that youre doing thier job for them for free.

    Please update us on all marketing campaigns in the future, I wish to know more about all Products and want to have all Product Advertising shoved into my head at all opportunities.

    • Chaoslord AJ says:

      Journalism is a double-edged sword for sure. I’d surely never have heard of this webpage as I’m not the biggest AC/UBI-Fanboy myself.
      You draw attention to things undeserving and in other cases further behavior you don’t want to.
      Still as long as we get a fine debate…

    • Premium User Badge

      John Walker says:

      Yes, and the news should stop reporting on ISIS because it only raises their profile!

      (No, I’m not calling direct equivalence between a dumb advert and ISIS, to save your exploding.)

      • Nouser says:

        It doesn’t unless you link to ISIS’ recruiting page.

      • aircool says:

        Show me a news programme or newspaper with zero bias and you’ll be showing me something that doesn’t exist.

        This article is a reaction piece rather than a news piece, but then again, there’s a lot of personality in this website so we shouldn’t be surprised when one of the writer expresses an opinion about something relating to video games.

        From my perspective, the fake search engine does actually reflect the attitudes and culture of the time, it’s just presented in a modern format with all the necessary tastelessness that is present in our current media, particularly advertising.

        • Nereus says:

          I am one reader that is glad to see an article on this, because it amuses me. The actual jokes in the promotional stunt are terrible, but I’m always interested in new reasons why Ubisoft are leading the charge in the race to the bottom of the barrel.

    • xyzzy frobozz says:

      You don’t think it’s noteworthy for the sheer “WTF” value alone?

      As far as I’m concerned this sort of rubbish needs to be called out, and I applaud RPS for doing it.

      It’s absolutely vile.

  30. Yglorba says:

    Shouldn’t a search for ‘gay’ return “I’m feeling quite chipper, yes!” or something along those lines?

  31. Premium User Badge

    heretic says:

    Countdown until this gets pulled… good to see companies backtrack when they do stupid stuff recently, like the Deus Ex pre-ordering nonsense and Batman being pulled from sale (though that should never have been on sale to start with!). I expect this will have the same fate

    • Distec says:

      I pray to Bob it doesn’t. I don’t buy anything Ubisoft and this seems kinda stupid, but I’d rather they didn’t buckle just because voices from the fainting couch are piping up.

  32. christmas duck says:

    I think they would have gotten more humour out of this just by playing it completely straight and making a database of actual period ads and articles.
    I got a friend an old Victorian print ad as a gift a few Christmases ago that was a mini comedy gold mine. It was for a therapeutic electrified belt that apparently cured everything including several conditions that were almost certainly fictional and one that was heavily implied to just be excessive wanking.
    Much better than a bunch of crappy pseudo period jokes about “cripples” and being shocked by women’s ankles.

    • Premium User Badge

      teije says:

      Totally this. As it was, just kind of lame. Not offensive, just pathetic in its “look at me, I’m edgy! Being edgy, over here!” tone.

  33. derbefrier says:

    ehhh its dumb but i dont see any reason to waste energy getting mad over it. someone was trying to be original and clever and failed. happens all the time.

  34. ffordesoon says:

    I feel like all of these jokes are unfunny because there’s no risk or audacity involved. The difference between this and, say, the Onion’s magnificent Our Dumb Century is a willingness to go all the way with a comedic premise in pursuit of a laugh.

    The Crimean War veterans’ dating service thing, for example, would be a lot funnier if the “profile photos” attached to the text were real war wound photos. More offensive and shocking? Sure. But it would be more successful both in terms of making history real in a disarming (pun not intended) way and as a comedic premise, because the juxtaposition of the horrific imagery with the vapidity of the OKCupid-style profile text and the casual cruelty of “Crippled Cupid” might be unexpected enough to elicit horrified laughter.

    Now, granted, going that far in an ad for an entertainment product would be damn risky, because you want people to associate positive feelings with the product and buy it when they’re done reading the gags. You don’t feel awesome about much after staring at photos of war wounds. But that’s why you shouldn’t build an ad campaign around tasteless humor in the first place. Well, unless the brand is already built around such humor. Assassin’s Creed isn’t at all, which makes this attempt at such baffling.

  35. Deviija says:

    Repulsive.

  36. NephilimNexus says:

    That was a very long-winded way to say “Stop liking what I don’t like”

  37. Ufofighter says:

    Ubisoft showing unethical and shameless behavior again. More news at 11.

  38. SuicideKing says:

    Wow they’re gross. What’s worse is that a lot of this stuff still happens in parts of the world, or still have repercussions today, so it’s distinctly not funny and very stupid.

  39. muddi900 says:

    Does it shock you that 19th century was not a great time for non-English people in London? or Homosexual people?

    Are the ‘progressives’ so advanced in their outlook they want to delete the past, like that offensive tweet you did when you were 21? Do you want to believe that your ancestors did nothing wrong to mine?

    • April March says:

      Look, up in the sky! Is it a bird? Is it a plane? No, it’s the point!

  40. muddi900 says:

    The point is sarcasm wrapped in pop-culture references.

  41. Premium User Badge

    Thulsa Hex says:

    This reminds me of that (entirely avoidable) “encyclopaedia” thing in Far Cry 3, which builds itself over the course of the game. At first I thought “cool, some flavour text” but was quickly turned-off by its (imo) unsuccessful attempt at irreverence. It was actually quite bizarre. Like, it was full of these “ex-wife” jokes, so it was confusing as to who’s perspective it was written from. Eventually you meet that crass CIA guy and realise the words are supposed to be his, but even then it doesn’t make much sense. The game had enough problems as it was.

  42. mika76 says:

    Oh ffs is it let’s bash Ubisoft again? You guys are even worse than polygon nowadays. Just leave them alone already.