Honnnnnk! American Truck Simulator Demo Rolls Out

I do like Alec’s Wot I Think of American Truck Simulator [official site], capturing the calm and gentle nature of hauling goods across the western US. It’s a mundane and repetitive game, sure, and pleasant because of that. You can now have a snifter yourself, as developers SCS Software have released a demo.

“The demo is limited by the number of jobs taken and only contains the state of California, but technically it’s identical with the game itself,” SCS explain. The full game currently also includes Nevada too, and will get Arizona for free later – though extra states after that will be sold as DLC.

You can grab the demo from Steam if you can find where the ‘Download Demo’ button is. Sometimes I forget how over-crowded Steam’s store pages are nowadays. Save files are compatible between the demo and full version, so demofolk can carry on their adventure if it does tickle their fancy.

SCS have also announced they’ll soon add exactly the kind of chunky, brutish truck I associate with American trucking, the Kenworth W900. Fact: the W900 is the truck Smokey and the Bandit themesong-singer Jerry Reed drove in the Burt Reynolds trucking classic. It’s not the truck Kenworth wanted seen first, though. SCS explain:

“This is actually the very first truck we have started creating for the game over two years ago, it has been in an almost-finished state for a long time. We were sure that this classic vehicle would be received very positively by our fans. However, unbeknown to us, it did not turn out to be the best choice for the first vehicle to approach Kenworth with during initial licensing discussions. Truck manufacturers tend to be very careful about their image, and Kenworth, as the pioneer in aerodynamics in cabin design with their T680, had a rather different idea of the ideal truck to have in our game at the moment of release. So it was back to work for us to finish the other truck first before we could hope for the licensing deal to be successfully signed.”

It’ll arrive as part of an update SCS say is due “in a few short days”.


  1. TheAngriestHobo says:

    The licensing bit is interesting. It’s easy to forget that these companies may be more interested in showcasing a product than the brand. Glad that they brought in the W900 shortly after release, though. She’s a beauty.

  2. DodgyG33za says:

    Am I the only one that think this licencing of a likeness of a product (or person for that matter) in a computer game is pure madness that does not benefit society one jot?

    And why just computer games? A film director doesn’t have to licence every product they put on camera?

    I yearn for the day when IP is not a thing. Sure it will mean that the funding for certain activities change, but the emergence of crowd-sourced patronage shows that novel ways of funding can be found for our electronic age.

    • Zanchito says:

      You definitively are not the only one.

    • MiniMatt says:

      Playing Devil’s IP Advocate, I’d suggest that the licencing process isn’t always one of “give us cash if you want to feature our product” but can be a collaborative one. Eg. “you want to feature our trucks? That’s awesome, we can provide you technical assistance, interior layouts, gear ratios, engine sound recordings etc.” But, being a collaboration it’s natural there will be some give and take in the process – the computer game wants to highlight the cool old trucks, the truck company wants to increase awareness of it’s new trucks, the ones it’s trying to flog. Compromise here seemed to be “we’ll help you do both if you can do the new swish ones first”. Which seems reasonable.

      As for the legitimacy of intellectual property as a concept I suspect it’s …. a little more complicated than that. We all recognise situations where IP law is restrictive to progress and creativity, but then we can all see situations where it’s right that people’s writing, coding, design work and ideas should be protected. Why pay for anyone’s work or ideas when you can just take them?

      The difficulty comes in codifying those situations we feel in our gut to be just outcomes into written law which doesn’t advantage the exploitative and restrictive uses of IP.

  3. w0bbl3r says:

    It’s a very well realised map for capturing the feeling of those long and windy desert roads. I felt like a US trucker.
    At first.
    But you realise after an hour or two that the scale of this map is much smaller than the scale of the ETS2 map.
    I mean MUCH smaller.
    You can cross california in a very short time. I was kind of hoping that since all other map packs (except arizona) will be paid DLC, that this would be big enough to be a game on it’s own, but it’s not. Not even close.
    When this game is done I expect you will have a country that in reality is about 3x the size of europe, but is pretty much exactly the same size in the game.
    But time passing in the game will pass as if it were real. So if it takes a day to cross a distance in ETS2, it will take 3 days to cross in ATS. In-game days that is. But take you the same amount of REAL time.
    So the day/night cycle runs by way too quickly. When night falls it doesn’t fall… it plummets. It’s like someone turning a dimmer switch very quickly.
    A great game, potentially, made very tedious by it’s lack of scale.

  4. LionsPhil says:





    • JB says:

      Lightning strikes the gnarled tree on the hill outside SCS Castle, momentarily pushing back the stygian darkness. As the thunder fades, cackling can be heard coming from the unlit window of the highest tower…

  5. racccoon says:

    CRAp I got to go to Steam again..frickin hell. Its a poison! :(