Coo! Splash Damage Being Bought By Chicken Company

Dirty Bomb is already prepared.

Splash Damage, the English studio behind first-person shooters like Dirty Bomb and Wolfenstein: Enemy Territory as well as the multiplayer side of Batman: Arkham Origins, is being bought by an unlikely new owner. Splash Damage are selling to Leyou Technologies Holdings Limited, which is a name you’re unlikely to know given that they’re a Chinese company whose main business has been poultry.

Looking to diversify from the exciting world of poultry and poultry products, they also own most of Digital Extremes (Leyou were Sumpo before). Isn’t business funny?

The sale isn’t settled but they expect to spend no more than $170 million, mostly on buying the bulk of Splash Damage’s shares from studio founder and head Paul Wedgwood. Though Digital Extremes still seem to be running Warframe pleasantly enough, we’ve no clear idea what this will mean for Splash Damage so, rather than waffle, let’s talk chicken.

As Leyou explain in the announcement [ta for the heads-up, AllGamesDelta]:

“[…] The Group continues to face an arduous task in respect of the Poultry Business, where, despite efforts to improve raw materials procurement, feed production, breeder and broiler breeding, broiler slaughtering and process, quality and safety management and sales mix rationalisation and channel expansion, the management of the Group still has limited control of the business results and profitability under the harsh operational environment in the PRC. The 2015 Annual Report also stated that the global market for video games industry continued to experience healthy growth despite a slowing world economy”

I don’t know what it says that video games are a better business prospect than poultry.

I probably don’t want to think about it.

For a spot of Splash Damage history, do check out our old Jim’s old interview with Paul Wedgwood.

Dirty Bomb is already prepared for this change of ownership, mind. The latest update added a wee chicken trinket – as seen below – which I had thought was to celebrate London’s many fine fried chicken shops (I still miss you, Stepney Fried Chicken) but…

And I didn’t make any lousy puns about spending “170 million buck-buck-buckaws” or anything. And yeah I know it’s pigeons who say “coo” – you can cram your lousy puns you lousy pun jerks.

[Disclosure: I’m pally with a Splash Damage chap.]


  1. Vandelay says:

    I just hope they are all free range to continue growing organically as a company. They could easily be cooped up with this change.

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      Grizzly says:

      This over-egging of puns is becoming very fowl indeed!

      • Slazia says:

        Don’t chicken out now.

        • GWOP says:

          With puns like that, you’ll never rise in the pecking order.

          • Arioch_RN says:

            These puns oeuf-ul.

          • emotionengine says:

            The only solution is to go cold turkey on these eggscruciating puns.

          • Poison_Berrie says:

            You’re all getting cocky with these puns, but if this goose on it’ll get real unpheasant.

          • Darth Gangrel says:

            Unpheasant? The RPS are too yellow to be anything but mellow.

            As for this purchase, I hope the company won’t turn Splash Damage into the chick-lit of video games.

  2. Sin Vega says:

    Raising a glass now for the long gone Delicious Chi Ken and his shop, which those in the know recognised as a front for his secret efforts to recruit and train a revolutionary facepunch army. And the chips were surprisingly good, too.

  3. kwyjibo says:

    One month ago, this would have cost the foreign buyer 10-15% more.

    Congratulations on taking control, people of Great Britain!

  4. Shuck says:

    This could be very good or very bad. I’ve known of at least one studio that was part of a diverse corporate holding, where their corporate overlords made sure they had operating funds and otherwise left them to do their thing which resulted in the studio becoming a huge success. On the other hand, if the new owners try to get hands-on or don’t understand the nature of the business they’ve bought into, it probably won’t go well.

    • Frank says:

      Judging by that video, they bought into a “slot machine with guns” business, so I don’t think they could really do any harm.

      Heck, featuring a lot of chicken-like animals is correlated with being a Zelda game, and everyone likes those.

      • Eclipse says:

        DB is a great fps, totally not a “slot machine with guns”, has probably more depth and requires way more skills than Overwatch

        • Chiron says:

          Its artwork and assets also don’t look like a 12 year olds Deviantart scribblings.

  5. Zandolar says:

    Makes me worried when non-gaming companies decided to buyout gaming companies. Their intentions are completely unknown and look at what happened with Daybreak where we saw a long standing gaming company in about a year have all of their new development ended and the company seemingly asset stripped. They don’t seem to care about the industry at all. Let’s hope these chicken people don’t have similar intentions and end up clucking everything up.

  6. King_Rocket says:

    Who wants chicken and waffles?

  7. Lars Westergren says:

    Not without precedent, the breakfast porridge company TongFu sponsors teams in Dota, LoL, HearthStone.
    link to

    I guess the games industry counts as port of the “service” economy?

    • manny says:

      Seems like a better purchase than a movie studio, whose profitability is even less reliable. Games though can be plugged in anywhere. video, smartphone, tv, print,