Overwatch doctor Mercy goes pink for charity

overwatch-pink-mercy

The makers of hero shooter Overwatch have released a pink skin for health-giving hero Mercy, with all money going to breast cancer charity, the Breast Cancer Research Foundation. As costumes go, it’s as pink as pink gets, even bringing the colour to her wings. The pink ribbon, a symbol of the BCRF, is also emblazoned on her robes. There’s more charity goings-on, as Blizzard explain below. But it’s the healer herself who’s front and centre. She feel, she heal, but most importantly, she donate to this appeal.

You can buy the skin in-game (a big pop-up will appear when you log in) or through the official website until May 21. It’s £12.99/$14.99 and all the money is going to the BCRF (with a guaranteed minimum donation of $250,000, says Blizz). There’s also pink Mercy t-shirts on sale, as well as sprays and profile icons, which are rewarded to anyone who can watch hours and hours of Twitch streams (or just leave them running on a muted laptop somewhere). Anyway, we’ll find out how much money has been raised at the end of the campaign.

“Breast cancer is the most common cancer that affects women worldwide,” said Jeff Kaplan in an accompanying developer update. “Many of us on the Overwatch team have friends and family that have been personally affected by this devastating disease.”

“The BCRF is the world’s leading private funder of breast cancer research, and we’re really hoping to make a difference.”

If you want to donate to this cause but don’t give a tupenny goose about Overwatch or the colour pink, you can still do that here.

10 Comments

  1. Zorgulon says:

    Nice to see a microtransaction turned to a good cause occasionally, and it’s a nice skin, so I’m happy to cough up. It’s a surprisingly sizeable donation too, which is good of course.

    Also bravo Brendan on writing that certain line. You know which one I’m talking about.

  2. Excors says:

    It’s a pretty substantial skin too, not just a lazy pink recolour – there’s a new character model, new weapon model, new sound effects for the beam and res, pink wings and pistol shots, and even the highlight intros are pinkified. Not bad as a free gift for your donation.

  3. HSuke says:

    This is still pinkwashing as much of the money will go towards anywhere but research. At least they choose one of the less-wasteful breast cancer organizations.

    • firesturmm says:

      90% of this organization’s donations go to actual “work” and not admin overhead or fundraising. They have a 4+ star rating.

      link to charitynavigator.org

    • hamburger_cheesedoodle says:

      Yeah the pinkwashing is not cool; but at least we can breathe a sigh of release that this is not benefiting Susan G Komen.

    • Menthalion says:

      What nonsense this pinkwashing term. So now mutually positive cooperation is a bad thing ?

    • Zorgulon says:

      I hadn’t heard of pink washing before but I see it was originally defined as “a company or organisation that claims to care about breast cancer by promoting a pink ribbon product, but at the same time, produces, manufactures and/or sells products that are linked to the disease.”

      Unless you are suggesting that Overwatch somehow causes breast cancer, this is a very bizarre claim to make.

Comment on this story

HTML: Allowed code: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>