You’ll have seen those Just Cause 4 trailers, yeah? Explosions, clips of dramatic dialogue, Inception bwamps, music building to a drop… video game trailer stuff, right? Turns out, Just Cause 4 has a wholly delightful strand of marketing too, for Japan. Chiitan, the energetic but accident-prone otter mascot of Tokyo’s Akihabara district, stars in a series of videos attempting to recreate the dramatic stunts of Rico Rodriguez and… they do not go well. It is good when they do not go well. I am glad when the otter’s hopes and dreams crash into the realities of swinging on grappling hooks, running through storms, and gliding with a wingsuit.
Chiitan has the energy of a less-creepy Mr Blobby (look, you can’t say Japan is weird when we let that horror loose on prime time television then gave him not only a #1 single but a theme park too). Her energy is insufficient for the challenges.
It is good when things do not go well for the otter. Oh god she has a YouTube channel too, there goes my afternoon.
Oh, yeah, and Just Cause 4 is due to launch on December 4th.