Chicken-Chaser
As an alternative to their usual marketing strategy of making design promises they can't possibly keep, Lionhead have come up with a new way of exciting fans - asking them to hurl abuse. Specifically, to think up a new insult to be proferred by NPCs who've taken a dislike to your character in Fable 2, replacing the outgoing 'Arseface'.
The rules? Simple:
"Puerile, but not too puerile, sound at least somewhat original, and not cross a certain line (as an example, "gobshite" has been rejected because, while it might sound funny and wacky to American ears, it’s still a bit too strong for Fable and British ears).The thing to remember is that it’s a way for Fable villagers to call the Hero an arsehole because they hate him/her and obviously needs to work for both genders."
Of course, the real reason to read Lionhead's post is not to submit your own hiiiiiilarious put-down, but to stare in horror at what absolute, moronic filth the wretched internet cretins who probably think such a challenge is the reason they were put on this Earth have come up with so far. Elegant examples to date include "Skankmuncher", "Wank stain", "Poodildo", "Spacktard" and "King of rim". Dear Christ. This probably wasn't a good idea, was it? For mercy's sake, RPS community, get over there and give poor Lionhead an invective they can actually use.
For my money, the original's tamer insult, as seen in this post's headline, remains The Win.