Dead Rising 2's Weirdo Japanese Ad

Dead Rising 2 is out in but six days (on PC - the consoles get it in two), and in the run up appears a deeply peculiar Japanese trailer for the game. It seems to be a sort of American daytime magazine show, dubbed in mad-shouted Japanese, with on-screen nonsense and the occasional clips of the game. And most importantly, two people (well, one person and one zombie) taping a chainsaw to a paddle. There's also a couple of "outtake" videos, which appear to show only how little fun was had while recording.

So, here's the ad.

And here are two extremely awkward scenes that seem to only show the tension on set, which is an odd choice: