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Sarif Industries Are Sponsoring Deus Ex 3

Yesterday I got jolly (justifiably) cross about some Facebook-based nonsense "advertising" Deus Ex: Human Revolution. Today I would like to celebrate some really rather excellent nonsense advertising Deus Ex: Human Revolution. The very splendid fake ad below is a gag-free, wonderfully made commercial for Sarif Industries - they behind the beginnings of human augmentation.

I'm most impressed with the natural acting. It would have been tempting to exaggerate, but they've really nailed one of those creepy US adverts for pharmaceuticals/self-help programmes. Good stuff.

There's also a beautifully made (if astonishingly slow loading) website to go with the ad, which is worth playing around with for a bit. It ends up doing something else. Which looks interesting.

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John Walker avatar

John Walker


Once one of the original co-founders of Rock Paper Shotgun, they killed me out of jealousy. I now run buried-treasure.org

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