Sure. Which will not happen. Unless you plan to subsidy purchases for everyone here. SLI and watercooling is not that big of a market in the first place. Premiums are charged so high because you get so few orders you have to stay out of the black somehow. They been around long enough to know how many they expect to sell and how much they can sell it for. To many of us here its seems like gouging since we can easily put something together.
Trust me, if you were offered a $1000 PC that is miles beyond anything you can build on your own for the same price or even more, you'd want one.