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Thread: Marketing Buzzwords You Hate
05-04-2012, 06:52 AM #1
Marketing Buzzwords You Hate
There's a huge trend to overuse certain phrases or words for back of the box descriptions, that while they may be true, barely inform anyone about a game at all.
What are words you hate to see on boxes, or in ads of videogames?
Let's get started:
or nearly as bad
05-04-2012, 07:10 AM #2
I hate all marketing.
05-04-2012, 07:20 AM #3
Not a word, more a phrase, but the thing Bethesda says about every one of their games: "You can do anything."
Also when ever I see the word "perfect" on the back of a game box. Like I just bought DX:HR, and it says it's a "Perfect blend of first person action and role playing" (or something). Ok, I guess if it's perfect then no one should even attempt to create another first person action RPG. Like "Epic" and "Awesome" it's just another one of those words that is used to so often that is has become almost meaningless.
05-04-2012, 07:24 AM #4
- Join Date
- Feb 2012
'your story' 'your [insert noun here]'
Usually because they're outright lies, or if they're true, they tend to be badly implemented. Also, I hate the idea that everything has to be about YOU AND YOUR STORY TELL YOUR STORY YOU YOU YOU.
05-04-2012, 07:30 AM #5
Probably 'Game X reinvents the genre.'
05-04-2012, 07:34 AM #6
05-04-2012, 07:55 AM #7
05-04-2012, 08:05 AM #8
Not a marketing buzzword/phrase, but "monetization strategy".
Also, synergy. What a classic.
05-04-2012, 08:12 AM #9
05-04-2012, 08:34 AM #10
- Join Date
- Feb 2012
- Stockton-on-Tees, UK
I hate "visceral combat" the most because it is not just a marketing word, it seems to have got into people's heads. I've seen "I prefer the combat of Y to X, because it is more visceral". Grrr!Irrelevant on further examination of the rest of the thread.
05-04-2012, 08:38 AM #11
I'll add: "Classic/retro gameplay experience" and "art game" to the list. "Classic gameplay experience" is too often a "feature" in indie games these days. "Look guys, we made a platformer! Now I know what you're thinking, it's just another platformer... but we have 8 bit graphics! It's totally retro! Bet you've never seen that before, am I right?"
05-04-2012, 08:50 AM #12
tactical (translation: slow)
team-based (translation: you don't shoot 50% of server population. In many cases you are simply not able to.)
05-04-2012, 09:03 AM #13
05-04-2012, 12:05 PM #14
- Join Date
- Jun 2011
- Bath / Southampton, UK
"A seamless blend of [genre] and [genre]"
Usually translates as "we bolted some shitty non-RPG elements to the core game and took the rest of the week off".
05-04-2012, 12:27 PM #15
When a developer is described as 'critically acclaimed'.
Make one good game and you're apparently worshipped forever.I occasionally write things on this website. You can read these things by clicking this thing:
05-04-2012, 12:31 PM #16
Any mention of characters or story in marketing. The reason being that it generally means the resulting game is a completely linear cinematic story bolted on to a chest high wall hugging simulator.
05-04-2012, 12:58 PM #17
It comes up more with movies, but any reference to how funny the thing is.
It is impossible to mention without it sounding like hyperbolic bullshit, and the more you try and insist "No but this actually IS funny", the less plausible you sound.
"Funny" - eh, so not really then.
"Laugh out loud funny" - i.e. two jokes in the whole thing.
"Hilarious" - is trying to be funny, and isn't.
"Side-splittingly hilarious" - for the love of god, avoid.
05-04-2012, 01:28 PM #18
05-04-2012, 01:32 PM #19
05-04-2012, 01:49 PM #20
'save the world' 'save the universe' 'take back the earth' blah blah. How many Jesus with assault rifle ego fantasies for 13 year olds do we need in games/tv/film?