Really. What can they do to get me interested in the free beta? This time last year I would have bitten their hands off. But now... I've no desire to even give them my email address... :(

[Fires up Sim City 4]

beta builders only get to play a snapshot of game for up to 1 hour at any point between January 25 and January 28.
THEY CAN DO THIS ALREADY?! That does not bode well for when it's paid for either... :O