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How A Steam Promotion Saved Introversion

When Introversion do one of their sporadic candid posts, it's normally worth reading. Mark Morris' latest one is no different, talking about their last six months. They knew within an hour Darwinia+ hadn't done well enough, and eventually they realised they couldn't go on. Instead, they ended up selling the office, going back down to 3 staff, selling tables and chairs and working from their bedrooms again. However - and for me, the key thing in the story - they still needed some operating funds. Defcon had Steam achievements added, in hope that Valve would let a promotion go ahead. And they did...

This was the game-changer. When we started Introversion we’d had a string of successes and believed we were undefeatable, but it was a long time since we’d had a victory and we really needed one. Right on cue, Valve delivered. The promo exceeded all of our expectations and when combined with our low burn rate (no office or staff now) we had gone from being fearful about paying our mortgages to having a year’s operating capital in the bank.

In other words, on with Subversion. And Chris is continuing his development diaries here. It's the second time Steam saved Introversion, of course, with Darwinia's original launch there changing the course of a game which seemed to be not finding an audience.

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