Look, I'm out of my depth here, but are people really buying the Command & Conquer 3 add-on because they're desperate to know what happens next in the cheesy-fun-time soapy story? Surely the appeal is the old-school strategy, while the FMV sequences provide dumbo morsels of entertainment between the reason for playing?
I guess I'm wrong, as EA are choosing to market Kane's Wrath like this:
Gametrailers... our thanks IS NOT DEAD!
Gameplay footage? Meh. Mr Baldy's in a grumpy mood! Oh, and her out of Species.