Who's the most popular gaming format, eh? Who is? Who is? Is it you? Is it? Awwwww, yes, you ARE the most popular gaming format! You big, loveable thing you...
Oh, I'm sorry, you've caught me having a chat with my PC. Because my beautiful little boy is the most popular kid in school. According to an MCV report, as I've been saying for the last four hundred million years, the PC is by far the most popular means of playing games in the UK.
ELSPA and ISFE (Interactive Software Federation of Europe) have conducted a survey of British gamers that finds 33% of all sentient gaming humans are playing their chosen distractions on the big grey box. For mysterious reasons the Wii and the 360's popularity was combined, accounting for 36% of the gaming audience together. In other words, unable to defeat the PC alone.
55% of those surveyed reported playing 'mini-games', by which we're sure they mean Flash and Java games, etc.
Of the surveyed masses, a third described themselves as "a gamer". 74% of 16 to 19 year olds labelled themselves such, while an almost equally impressive 60% of 20 to 24 year olds used the term.
So the next time someone says to you, "What can we do about the decline of the PC as a gaming platform?" or when you next year a publisher say, "The PC just isn't a viable format for us any more," do free free to print out this story and use it to papercut their nuts.