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Posts tagged “advertising”

Fortnite will screen a full Christopher Nolan film in-game for free

The in-world cinema of Fortnite will screen a yet-unconfirmed old Christopher Nolan film for free this summer, Epic have revealed after debuting a trailer for his new film, Tenet. It's going to be Inception they show, isn't it? Gotta be. Inception turns ten in July, it's like a big ol' video game itself, they could add fun in-game effects with folding worlds and slowed time...…

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ASA Warns YouTubers To Disclose Promotions

The Advertising Standards Authority has warned that YouTubers need to make clear when the videos they create are paid-for promotions. The comments were made by the ASA, Britian's agency for regulating advertising standards authoritatively, after a BBC journalist brought YouTube videos to their attention where the relationship between presenter and product was unclear. Given recent hullabaloos over disclosure in videogame YouTuber land, this is worth…

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GoG.com Are Advertising Something.

Remember when advertising used to just be up front about stuff? Languid shots of fields with Orson Welles waxing lyrical about the taste of peas, and then "BUY PEAS!!!" in big letters flashing for 12 minutes as the William Tell Overture played. You knew where you stood with adverts like that: to buy or not to buy (peas). But now adverts are teases, advertising that…

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