The UK's Advertising Standards Authority has decided not to uphold the complaints against No Man's Sky's Steam page. The regulatory body announced they were investigating the complaints in September but after consultation with both Valve and developers Hello Games they're satisfied that the trailers, screenshots and text desriptions on the game's Steam page did not breach the advertising code. I am not entirely satisfied.
Posts tagged “ASA”
The UK's Advertising Standards Authority is investigating No Man's Sky. An RPS source filed complaints to the ASA regarding the trailers and screenshots used to sell No Man's Sky on Steam, arguing that they are unrepresentative of the product being sold. That source - and the ASA have confirmed to us - that the regulator agrees and has contacted both Valve and No Man's Sky…
The Advertising Standards Agency in the UK has upheld a complaint against the Valve Corporation over a misleading Grand Theft Auto V [official site] ad during the Steam Summer Sale. The kerfuffle is over advertising that suggested GTA V had been discounted by 25% (from £51.98 to £38.98) when in fact it was a bundle featuring GTA V which had been discounted.