Posts Tagged ‘Battlefield Heroes’

Ben Cousins Talks Battlefield Play4Free


Electronic Arts are making some serious progress into the sphere of free-to-play games, and it’s interesting to watch this established and old school mainstream publisher gear up to explore that fresh frontier. One of EA’s pioneers heading off into that great unknown is Ben Cousins, who is the general manager of EA’s free-to-play branch, Easy Studios. I talked to him about Battlefield Play4Free. Battleforge, and more.

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EA’s Cousins: $60 Games “Exploitative”


Later today we’ll publish an interview with Ben Cousins, who is the general manager of EA’s free-to-play branch, Easy Studios. In it he has some interesting and provocative things to say about current game models, as well as talking about the imminent launch of Battlefield Play4Free. When discussing the controversies surrounding various free-to-play payment models, he made this observation about the traditional full-priced game market:

“I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60. That’s a really harsh business model if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it. If they don’t like it they can walk away and they don’t lose anything.”

The future of gaming, said Cousins, is “platform agnostic” and based in “free games with deep multiplayer experiences.”

Bangin’: Battlefield Heroes Hit 7 Million Users

Just out of frame is a plane flying with a soldier sitting on each wing. No, really.

News bugle VG24/7 reports that Battlefield Heroes, EA’s free to play spin-off of the Battlefield franchise has just hit 7 million registered users. With the game coming out 19 months ago, that’s an average of 368,421 new users each month, which is even more than Kieron’s mum. Of course, free-to-play games always achieve ludicrous user numbers, but even so this is noteworthy. Read Jim’s aging Eurogamer review of BFH here, or read about the in-game 7 million user celebrations and watch an old yet steadfastly impressive trailer-cum-theme-song below.
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Battlefield Heroes V2 Mode


There’s a new game mode arrived for free-to-play cartoon shooter, Battlefield Heroes. It’s live on a new night-time map. EA says:

In this fast paced game mode you and your allies must capture and hold the rocket and keep it from enemy hands. Jump in with gusto or rocket fuel and make sure your enemies do not get the upper hand and claim the rocket for themselves.

You can see a bit more about it in the trailer, which I stuck down there in clickland. (Grumbling about the cost of micropayments continues, it seems – anyone familiar with current state of play?) Also: JETPACKS!
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Vampires Vs Werewolves in BFH


So here’s a thing: Werewolves and Vampires are being added to free FPS Battlefield Heroes. It’s some kind of micro-payment event, lasting a month, where you can pay to be able to rise again in the night maps of the game. “Once-dead Nationals can be transformed into blood-sucking vampires and Royals into teeth bearing werewolves.” Okay then. A trailer, below, explains a bit more.
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Eurogamer Battlefield Heroes Review


As I mentioned in our recent podcast, I’ve been spending quite a bit of time in Battlefield Heroes, and I ended up doing a review over at Eurogamer. I say:

This free Battlefield game comes with two complimentary kneejerk responses. “Hey, this is nothing like proper grown-up Battlefield!” is one of them. “Cartoon? Team Fortress 2 is cartoon, therefore grumble-mumble!” is the other. Neither are actually relevant, because this is very much its own game, with its own innate delights, peculiar slow pace, poorly-executed class mechanic, and weird micro-transaction married to level advancement persistence.

The game disappointed me overall, because its an awkward mix of really genuinely fun stuff, and not-quite-there design. But then it’s also completely free, so you can judge for yourself.