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Posts tagged “Big Pharma: Malpractice And Manipulation”

Doctors Ordered: Big Pharma’s Marketing Expansion

Over and above its management and strategy groundings, Big Pharma [official site] shines a light on the billion dollar, often unscrupulous, pharmaceutical industry. While Alec enjoyed his hands-on time with Twice Circled's medicine manufacturing sim last year, he noted it didn't "go for pharmaceutical industry’s jugular". Its first expansion - Marketing and Malpractice - takes a distinguished step towards doing exactly that by introducing dodgy…

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Big Pharma Expansion Adds Malpractice & Manipulation

When Big Pharma [official site] appeared last year, Alec approved but pointed out it perhaps went a little easy on a severely dodgy target. Today's announced expansion, Marketing And Malpractice, looks like it might add a few more teeth to the management satire. With your drug developed, you now need to ensure doctors think it's the right one for their patients. "Take them to dinner,…

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