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Posts tagged “Branding”

2Kick in the teeth

It's certainly an interesting way to reward a development team for completing what's looking like a shoe-in for Game of the Year: annihilating their identity. Irrational Games, with their Gold announcement of Bioshock still fresh in the air, are being rubbed out of existence, with their two studios being renamed as 2K Boston and 2K Australia.Let's quote a little of the press release. “Irrational Games…

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