First there was the nerdly Gates, then there was the terrifying Ballmer, and now there is Satya Nadella. What will be the brand new CEO of Microsoft’s ‘thing?’ Perhaps he’ll present keynotes dressed in a lion-themed onesie. Perhaps he’ll have the Windows Vista logo branded onto his chin in order that the company never forgets its past mistakes. Perhaps he’ll cry softly throughout board meetings. Or perhaps he’ll be quietly capable and manage to set the great, barnacle-clad ship Microsoft back on course after its triple-whammy of big commercial wobbles, Windows 8, Windows Phone and the Surface RT tablet*. Perhaps he’ll suddenly make the company interested in PC games again. Or perhaps he’ll oversee some new version of Windows so misjudged that Steam OS finds it has an open goal.
Who knows? But change for a company that, outside of its consoles, has been facing an uphill battle for home computing relevancy of late, is in principle a good thing. And hey, who’da thunk it: he only scores two out of three in Middle-Aged White Guy CEO bingo. Progress of a sort!
Read the rest of this entry »