We’re in for a whole lot more of this kind of thing, I suspect. Assassin’s Creed 2 did it, Mortal Kombat’s doing it, and now Dragon Age 2 is planning it. As the web becomes ever-more important to marketing games, viral techniques are springing to the fore. And what’s more viral than a video you can embed all over the internet?
In this case, it’s to be a live-action, six-part online TV show set in Bioware’s Dragon Age universe. Both writing and starring in it is actor Felicia Day, a perennial Joss Whedon favourite and creator of WoW player-beloved MMO sitcom The Guild. So it probably won’t be a cheap affair, but what kind of tone will it take?
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