“You probably don’t want Darth Vader in pink,” said Blake Jorgensen, chief financial officer of Electronic Arts. “No offence to pink but I don’t think that’s right in the canon.”
That was a month ago. Jorgensen was speaking at a technology conference about his company’s latest shooter, Star Wars Battlefront 2, and the furore about loot crates which had engulfed the game upon release. At the time, EA had decided to temporarily disable the unpopular microtransactions, but resisted changing the system outright. For example, they didn’t want to make it so loot boxes contained only cosmetic things like character skins. The reason, said Jorgensen, was that this risked breaking Star Wars canon.
It is 36 days later and you can now download Darth Vader in pink. Read the rest of this entry »