Picking a name for your development studio’s tricky business. You probably want something cool, interesting, and distinctive. Combinations of adjectives and animals are played-out by now, but how about throwing verbs into the mix? Nicoll Hunt cunningly went for a studio name which also doubles as a description of what one does in his first game as an indie: I Fight Bears.
His bear-bashing arcade beat ’em up Fist of Awesome launched on PC last night, having done the rounds on the Ouya microconsole and pocket telephones last year.