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Posts tagged “in-game advertising”

APB To Feature Audio Ads

APB has had another moment of controversy before release with the news that the game is to feature unavoidable audio advertising, via the Vivox voice chat. These adverts will appear when players enter zones, rather than randomly butting in, but the news has still created something of a fuss on various forums. Players are upset because as well as hearing the ads they will have…

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Gearbox Game Ads

So it turns out that Gearbox, who are currently developing Brothers In Arms 3, Borderlands, and Aliens: Colonial Marines have licensed in-game advertising tech for use in "undisclosed titles". The technology, supplied by Double Fusion, will apparently allow for "dynamic" adverts in the game. I suppose that could mean billboards onto which relevant ads can be posted, something like that. The reasoning is that it…

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