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Posts tagged “in-game advertising”

Street Fighter V adds adverts

Capcom have added in-game adverts to Street Fighter V, slapping logos onto characters' costumes, loading screens, and arenas. These ads are optional, are currently only for in-game content and Capcom's own Pro Tour digital sports circuit, and do offer players a little in-game cash for having them enabled. They also look daft as all heck, covering characters in ugly and incongruous logos, and are an…

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APB To Feature Audio Ads

APB has had another moment of controversy before release with the news that the game is to feature unavoidable audio advertising, via the Vivox voice chat. These adverts will appear when players enter zones, rather than randomly butting in, but the news has still created something of a fuss on various forums. Players are upset because as well as hearing the ads they will have…

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Gearbox Game Ads

So it turns out that Gearbox, who are currently developing Brothers In Arms 3, Borderlands, and Aliens: Colonial Marines have licensed in-game advertising tech for use in "undisclosed titles". The technology, supplied by Double Fusion, will apparently allow for "dynamic" adverts in the game. I suppose that could mean billboards onto which relevant ads can be posted, something like that. The reasoning is that it…

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Subtle, Isn’t It?

SimCity Societies is almost upon us, with release set for the 13th of November in the US and the 16th in Europe. But does anyone still care about SimCity? I recently visited SimCity 2000 for a PC Gamer retrospective and was consumed for a couple of days - especially after cheating to give myself unlimited landscaping funds - but I couldn't help wondering what a…

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