While watching the latest trailer for Middle Earth: God of War-dor, I realised that I’d started to think of the Lord of the Rings references as a sort of product placement. There’s a splatter of blood, a decapitation, a roaring of monsters, and then the narrator mentions something about Sauron. It’s branded decapitation, y’see. In the latest video, a ranger uses ‘wraith’ powers to see into the minds of his enemies, seeking their weaknesses and fears. It seems like a perfect opportunity for more product placement, which is something I’d like to encourage in games as in films. The industry needs a new pair of shoes, after all.