Posts Tagged ‘Market Research’

What’s Going On? PC Gaming Trends 2011

You can see my house from here.
Photo by NASA/Goddard Space Flight Center Scientific Visualization Studio

There’s change afoot in the games industry, as a recent survey suggests the shift towards digital in full swing right now, with £330m coming in for downloads, compared to £450m at retail. First spotted over at MCV, market research firm Newzoo have revealed some of the results of their extensive survey of over 20,000 people across 12 countries, to find the latest in gaming market trends. And they’ve since sent us some exclusive glimpses of their findings. It turns out, there are gamers everywhere. Own up, are you one of them? Maybe someone you know is? Let’s put on our statisticians helmets, and dive into the data.

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