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Posts tagged “marketing”

Shock! Horror! Acclaim’s old Turok PR stunts exposed

Back in the noughties, video game publishers Acclaim were masters of the scandalous PR stunt. For Shadow Man 2, they offered to pay funeral costs to put ads on tombstones. They offered to pay speeding fines on Burnout 2's launch day. They wanted bus shelter posters leaking fake blood. They claimed they had pigeons spraypainted with Virtua Tennis 2 logos to fly around Wimbledon. In…

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Fortnite stunts and grinds downhill in Nike Jordan event mode

The latest brand to advertise to children through Fortnite Battle Royale is Nike, slamming and jamming in a new event mode that sends players sliding and grinding through a downhill obstacle course. Grab coins, basketballs, and sneakers to score points, do fancy tricks using Impulse Bombs, hurl Boogie Bombs to screw with rival ravers... it's pretty fun, if pretty wonky for being smooshed into Fortnite.…

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I Ain’t Afraid Of No Cat

As you've probably seen on various news sites that really should know better, tomorrow the streets of London will endure some feline-mounted advertising. Specially-trained black cats will stalk the pavements bearing FEAR 2-emblazoned jackets. The link? Well, tomorrow is Friday the 13th, the unluckiest day of the year. And black cats are also bad luck. And being superstitious is sort of like being afraid, and…

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