The on-stage presentation for The Sims 4 at E3 was a sinister piece of work. Forget your survival horror games and your gore-tastic third-person monster-choppers, this is the most disturbing video shown at the entire event. It begins with simple marketing buzz-speak – “In previous games you controlled the mind and body of your Sims. In the Sims 4, for the first time, you control their hearts.” This is demonstrated by showing what look like canned animations linked to personality traits. So far, so Sims 3. Then, toward the end of the video, the presenter really takes control of a poor jock’s heart.