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Posts tagged “Modern Wafare 3”

Plugging The Leak: Modern Warfare 3

I'm unusually fascinated by this video of Eric Hirshberg, CEO of Activision. He was the man who had to deal with Kotaku's massive scoop of Modern Warfare 3 information in May Last year. Immediately following the leak Activision released trailers of the game. It wasn't coincidence: Activision treated the leak as the launch board for their marketing campaign.

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