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Posts tagged “pre-orders”

RPS Asks: Why Are We Sad About Pre-Ordering?

Describe in single words only the good things that come into your mind about... pre-ordering video games. If you were overcome by sadness, don't worry: that's common. Sadness is the primary emotion expressed on social media about pre-ordering games, according to one of Adobe's marketing data arms. Their report is all very wishy-washy, but it can still start an interesting conversation: why do pre-orders make…

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Feature: Buy Now, Pay For It Later

Editorial: Let’s Not Pre-Order Games Any More, Eh?

Over the last few years, gaming pre-orders have become quite the most peculiar thing. What was once the province of the over-excited has now become one of the most crucial revenue streams for big publishers, with games offering as many as eight different versions of their bemusing pre-order bundles, where you can buy the game months before it's finished, on the promise of some plastic…

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Feature: Buy Now, Read In 2014!

Editorial: The Pre-Order Heist

Over the last few years we've seen the pre-order become a central aspect of gaming. Heavily relied upon by both major publishers and the smallest indies, more people than ever are paying for their games long before they're even finished. And with Kickstarter and its crowd-funding sisters, the matter's become even more complex and nuanced. Shops tend to so massively over-stock on major console releases…

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