OK, we’ve posted rather a lot of Mass Effect 2’s approximately 3178 different trailers to date and thus should restrain ourselves from hereon in, but I can’t help but mention this one. Last year was fascinating/horrifying in terms of Bioware marketing – with Dragon Age and Mass Effect 2 both they alternated wildly between trying to appeal to the more traditional RPG fan and then to some sort of marketing-envisaged additional crowd, some mass of potential players who just needed a bit more unconvincingly-animated sexual intercourse and past-its-outrage-by-date goth metal and then they’d surely pour untold millions of Eurodollars into these games. Supremely easy to scoff at, but also supremely rational. Money makes the world go round, and we’d be fools to believe Bioware thought any differently. And yet the most recent clutch of Mass Effect trailers suggest a return to traditionalism- and the most recent even seems to be making amends.
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