The Court Of Horace has ruled, and the decision is final – infinite even: teaser trailers can bugger off.
Trailers are adverts. Adverts are not precious jewels. Adverts are materials with a joint purpose – to convince people to buy your product, and to inform people about the product. The former is creepy and insidious and why we walk around like a race of sentient billboards with our Nike swooshes and names of jeans manufacturers on our t-shirts. The latter is vaguely useful, and the reason we post trailers on RPS – so you, the ASTONISHINGLY ATTRACTIVE reader, can learn more about a game you might care about. Teaser trailers fulfil none of these roles. As is adeptly proven by both Techland’s latest for Dying Light that we showed you earlier, and frankly the worst, dumbest teaser I can ever recall seeing, for Evolve, which is below.
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