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Back in the noughties, video game publishers Acclaim were masters of the scandalous PR stunt. For Shadow Man 2, they offered to pay funeral costs to put ads on tombstones. They offered to pay speeding fines on Burnout 2's launch day. They wanted bus shelter posters leaking fake blood. They claimed they had pigeons spraypainted with Virtua Tennis 2 logos to fly around Wimbledon. In…
Assassin’s Creed Marketing Fails To Find The Fun In Pimps, Cripples, ‘Savages’ And Famine
"Admire the Chief's feather headdress, his wives' shameless outfits and the adorable little faces of their red-skinned offspring. Feeding time is not to be missed!"If that excerpt from the XIXth Century Search Engine hasn't caused your sides to split, don't worry - there's more. Ubisoft sent news of their latest AssCreed [official site] marketing initiative this morning, calling it "a rich historical research tool designed…
"The Nvidia Shield already enables users to go literally anywhere," says the press release that dropped in my mailbox. OK. I know some people might think they've changed the definition, but that's like trying to argue that GIF is pronounced with a 'j' sound. It's wrong no matter who says it. Does the Nvidia Shield allow me to go to Jupiter? Can I wield its…
