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Id bossman Todd Hollenshead has explained to VG247 what the "failure" of the in-game advertising model means for Quake Live. He stated that the closure of ad firm Massive - which MS shut down earlier this year - has caused Id to rethink: "I mean, smarter people than me were making these estimations. Look at Microsoft. They spent, like, $200 million on the Massive acquisition,…
Id's bossman Todd Hollenshead (pictured above, thinking about stuff) has conducted a huge interview with internet newshounds VG247. In it they cover a bunch of stuff about Id, Rage, and the Bethesda deal. They also mention that there's likely to be a demo for Rage, but no multiplayer beta. The most interesting points elucidate about about Rage, explaining how it's an action game (and a…
Browsing Quarter-to-three, I discover that Tom "Tom Bramwell" Bramwell's interview with John Carmack and Todd Hollenshead has caused a little internet drama, picked up by 1UP. To paraphrase, Hollenshead argued that PC manufacturers secretly like that there's piracy on the PCs, as it's something which makes people buy PCs. After all, unlike console manufacturers, they don't make any more profit if people actually buy games…
