The digital distribution plot thickens. In the beginning, there was Steam, and it was… not great. But it slowly trended upward in its tiny virtual vacuum until it expanded into the empire we all know and mostly love today. And people noticed. So along came Origin, with its EA stamp of approval and not much else – though slow progress has seen it take a few steps in the right direction. And now, surprisingly but also not surprisingly at all, Ubisoft’s clambering into the ring alongside those two heavyweights with an extensive relaunch/rebrand of its Ubistore as Uplay PC. Though the Assassin’s Creed publisher probably should’ve picked a different name while they were at it, given the negative assocations UPlay could be said to have for some folk.
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