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Posts tagged “Whalen Rozelle”

Feature: Becoming a fan

League Of Legends: Whalen Rozelle On How To Build A Fandom’s Connective Tissue

While in China for the League of Legends [official site] Mid-Season Invitational, I spent some time talking to Whalen Rozelle. He's Director of Esports over at Riot and a lot of the conversation ended up being about creating connections. That's a focal point for League of Legends at the moment – finding ways to forge personal connections between the professional scene and the viewers and…

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